Senior Go To Market Manager

About dunnhumby dunnhumby is the global leader in Customer Data Science, helping the world's most ambitious retailers and brands put the customer at the heart of every decision. With nearly 3,000 experts across Europe, Asia, Africa and the Americas, we partner with iconic businesses like Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro to turn data into growth, innovation and measurable value for their customers. Tesco Media Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight, it’s a media owner with soul, scale, and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase. The is a maternity cover for a Senior GTM manager is responsible for leading the development, commercialisation, and go-to-market delivery of Tesco Media's seasonal, customer, category, and strategic media opportunities. Acting as the bridge between Tesco, Tesco Media, and commercial partners, this role transforms customer, category, and media insights into compelling propositions that drive customer engagement, unlock supplier investment, and accelerate media revenue growth. The role combines strategic planning, proposition development, media expertise, stakeholder management, and team leadership to ensure Tesco Media brings high-impact opportunities to market in a consistent, customer-first, and commercially effective way. ________________________________________ Key Responsibilities Lead media strategy across the full funnel • Develop holistic, customer-first media strategies aligned to category priorities and commercial objectives • Optimise channel mix to balance brand building and performance, driving both demand and conversion Be the media expert and thought leader • Act as a centre of excellence for media, bringing deep expertise across onsite, offsite, retail media, and emerging channels Embed media within category and commercial planning • Partner closely with category, commercial, and sales teams to align media strategies with trading priorities and growth opportunities • Identify how media can unlock value across key categories, supporting revenue, margin, and share growth Translate insight into commercial action • Leverage customer, category, and campaign data to uncover opportunities and optimise performance • Turn insight into clear, commercially focused recommendations that influence investment decisions Collaborate with sales to unlock growth • Work closely with sales teams to bring media strategies to life within client and supplier conversations • Support the development of compelling, insight-led media narratives that drive partner investment and engagement Provide light-touch project leadership • Lead the delivery of key media initiatives and cross-functional projects, ensuring alignment across stakeholders • Bring structure and clarity to complex programmes without defaulting to process-heavy approaches Influence senior stakeholders • Partner with leadership, commercial, and brand teams to embed media thinking into business planning • Clearly articulate the value of media investment and strategic trade-offs What You Can Expect From Us We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off. And we don't just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportuni