Strategic Planner

About dunnhumby dunnhumby is the global leader in Customer Data Science, helping the world's most ambitious retailers and brands put the customer at the heart of every decision. With nearly 3,000 experts across Europe, Asia, Africa and the Americas, we partner with iconic businesses like Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro to turn data into growth, innovation and measurable value for their customers. Tesco Media Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight, it’s a media owner with soul, scale, and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase.We’re looking for a talented Strategic Planner who expects more from their career. This person will work with some of the biggest CPG clients, understanding their business and identifying how and where our platform can help them achieve their goals. You will create the vision for how dunnhumby will grow our relationship with the leading CPGs and work with internal teams to create a meaningful difference to the client's business. You’ll be at the forefront of delivering best in class strategic responses for some of biggest CPG clients at Tesco. Your relentless passion, curiosity and planning capabilities will help shape the future of media planning at Tesco Media, collaborating with marketing teams, agencies and Tesco Media client teams. You’ll be excited to collaborate with brands and the client teams on their biggest briefs building an insight led, full funnel marketing strategy with Tesco Media Insight, Clubcard audiences at the heart. What you’ll be working on Strategic Planners will have ownership of their client base but will be required to support each other to foster collaborative ways of working and shared development. • Become a strategic advisor to senior clients, working at the intersection of brand, performance, shopper and trade media ambitions to help them achieve their objectives. This will support the sales team in transforming client relationships and expanding the remit of retail media’s role beyond shopper and eCommerce to the advantage of the wider brand media strategy. • Consult with the sales team on the development of JBPs, leveraging a client maturity audit where applicable. • Be the champion of our 5-stage planning process across key strategic clients. Partnering with the client team, you’ll lead strategic brief responses which identify key insights, media and audience strategy, role for channels and measurement approach. • Assist Sales & Account Management team in the creation of post-campaign analysis & QBRs. Help narrate the story of the campaign from strategic recommendation to final performance and future recommendations. Identifying work that has award-winning potential and powers longer term media strategy. • Support the creation and delivery of media planning training workshops and modules for the wider Sales & Account Management team and to upskill clients in retail media planning. • Utilise clear methodologies and frameworks for channel selection and budget allocation, sharing expertise with wider sales team. • Identify opportunities for specialist dunnhumby teams beyond media solutions (research, customer / category / media insight and data science) that drive tangible client and commercial value. • Support in the evolution of best-in-class planning at Tesco Media, through integration of your knowledge and prior experience. • Contribute or lead on project-based work (e.g. original thought leadership and / or proactive pitches) that empowers our sales teams to scale strategy across the variety of Tesco clients and raises Tesco Media’s profile across the industry. What we