Senior Brand Manager

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience. At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives. Join us at Lovehoney, where pleasure combines with creativity, data, and innovation! We are currently looking for a Senior Brand Manager for our premium female pleasure brand, Womanizer, who will play a pivotal role in driving brand performance, growth, and strategic initiatives across the Lovehoney Group. Partnering closely with the Head of Brand Management, your focus will be on owning the Womanizer brand strategy and bringing it to life across markets, channels and campaigns. In this role, you will combine your appreciation for great brands and creative thinking with your capacity for strategic and commercial thinking. You will turn consumer and market insights into meaningful strategies, ambitious launches and campaigns that make an impact, helping to shape the next chapter of Womanizer. Womanizer is on a mission to close the orgasm gap and make pleasure more accessible, empowering and exciting. We challenge conventions, create innovative technology and open up conversations around intimacy, with the ambition to become the number one premium pleasure brand for her. You’ll be joining Womanizer at an exciting moment. From making its movie debut to continuing to grow globally, Womanizer is reaching new audiences and building serious momentum. Now is the time to join and help shape what comes next. What you will do • Own the global Womanizer brand strategy, positioning, and priorities, ensuring consistency across markets and channels. • Develop and execute go-to-market strategies for new product launches, from planning and positioning through to evaluation. • Translate consumer insights, market trends, and business objectives into impactful brand strategies and initiatives. • Partner with product teams on portfolio and roadmap recommendations that support brand goals. • Lead integrated marketing and campaign planning with creative, content, media, PR, and cross-functional teams. • Monitor brand and commercial performance, using data and insights to drive optimization and continuous improvement. • Manage brand budgets and marketing investments to maximize impact and business results. • Conduct market and competitor analysis to identify opportunities, trends, and potential risks. • Ensure consistent brand messaging and execution across all consumer and trade touchpoints. • Present brand strategies, performance updates, and recommendations to senior stakeholders. What you should bring • Proven experience in brand management, ideally within a consumer-facing, lifestyle, beauty, FMCG, retail or similarly fast-paced environment. • Strong strategic thinking and the ability to translate business and consumer insights into clear brand plans. • Commercial and data-driven mindset, with confidence working with performance data, budgets, KPIs and business results. • Strong creative judgement and the ability to develop, challenge and shape ideas with creative and cross-functional teams. • Experience managing product launches and integrated marketing campaigns from strategy through to execution. • Excellent project and stakeholder management s