Senior SEO manager

Role Overview Diabolocom is looking for a Senior SEO Manager to own organic growth across SEO and GEO. This is a commercially focused role. You will be expected to turn search visibility into qualified demand, sales opportunities, pipeline and revenue — not simply report on traffic and rankings. You will own Diabolocom’s international SEO/GEO strategy, lead an SEO team, and decide where to invest across markets, content, technical SEO and AI search to maximize business impact. You will also lead SEO strategy for a major website redesign and migration. The role combines commercial leadership, SEO/GEO expertise, demand generation, team management and hands-on execution in an international B2B technology environment. Key Responsibilities Own SEO/GEO as a growth channel • Own the global SEO/GEO strategy, roadmap, KPIs, investment priorities and business case. • Set commercial objectives for organic growth and hold the channel accountable for qualified leads, opportunities, pipeline and revenue contribution. • Prioritize markets, audiences, keywords, topics and initiatives based on expected business impact. • Turn SEO data into clear decisions on where to invest, optimize or change direction. • Partner with Marketing, Demand Generation and Sales leadership to align organic growth with wider revenue goals. Lead international SEO, content and conversion • Grow organic performance across Diabolocom.com, six subdomains, six languages and multiple markets. • Build keyword and content strategies by country, language, buyer intent and commercial priority. • Develop high-intent landing pages, comparison pages, use cases, industry pages and other conversion-focused assets. • Ensure content is localized rather than simply translated. • Optimize existing content based on traffic, conversion potential and business value. • Improve conversion through stronger CTAs, forms and user journeys. • Track organic leads, conversion rates, qualified opportunities and pipeline alongside traditional SEO metrics. Build visibility across AI search and LLMs • Own Diabolocom’s GEO and AI-search strategy across ChatGPT, Gemini, Google AI Overviews and emerging platforms. • Define how AI visibility supports authority, demand creation and commercial growth. • Track mentions, citations, source visibility and share of voice across priority queries. • Improve topical authority through expert content, earned mentions, digital PR, partnerships, citations and link acquisition. • Monitor competitor visibility and adapt strategy as AI search evolves. Lead the SEO team and agency ecosystem • Manage and develop a team of two SEO specialists, including one SEO Manager and one DACH-focused SEO Specialist. • Set priorities, objectives and KPIs tied to business outcomes. • Review and challenge recommendations to ensure initiatives have measurable commercial impact. • Coordinate Content, Demand Generation, Sales, Product and Web teams. • Manage collaboration with external SEO and web agencies. Lead SEO for the website redesign and migration • Act as the internal SEO lead for Diabolocom’s website redesign. • Ensure SEO supports both organic visibility and future acquisition performance. • Own requirements across architecture, URLs, internal linking, metadata, structured data and international SEO. • Lead migration planning, including URL mapping, redirects and pre-/post-launch validation. • Protect existing SEO equity while creating a stronger platform for future growth. What We’re Looking For • 6–8+ years of direct SEO experience, including ownership of SEO strategy in B2B technology, SaaS or a similarly complex digital business. • Demonstrated experience running SEO as a commercial growth channel, with accountability for leads, opportunities,