Head of SEO

Our Company At Quantum, we connect global brands with high-intent consumers. We turn intent into action and complexity into clarity. Our Mission is clear, to help smarter, faster buying decisions. Our vision, to be the world’s most used digital comparison service, delivering value and simplicity to millions. We drive growth through data-driven affiliate marketing built for performance from day one. Every campaign is measurable, optimised in real time, and designed to scale. With in-house tech, full-stack analytics, and a compliance-first mindset, we give our partners an edge. We drive confident decisions and growth in regulated and high-growth sectors. We’ve helped ambitious brands grow faster, smarter, and globally. The Role We're hiring for a Head of SEO to own organic search presence across our iGaming and Rewards propositions in the UK and US. This is a build role: you'll set the strategy, hire the team and put the tooling and processes in place to execute. You'll turn organic search into a predictable, compliant growth channel measured on commercial outcomes, not just rankings. That means registrations, FTDs and revenue for iGaming, and sign-ups and active members for Rewards. You'll look after four sites: cashback.co.uk , joincustard.co.uk , strikewild.co.uk and slotswise.com . Key Responsibilities Strategy and ownership • Set and own the organic search strategy for iGaming and Rewards across the UK and US, with clear targets and a 12-month roadmap • Prioritise by commercial value: focus effort on the verticals, states, merchants and page types that drive FTDs, revenue and member growth • Own the SEO budget and make the case for investment in people, tools, content and links • Work closely with commercial, paid, CRM, brand and compliance teams so SEO priorities match merchant deals and launch plans Building the team • Hire and lead a team from scratch, starting with the roles the roadmap needs most (for example, technical SEO, content SEO, outreach) • Decide what to build in-house and what to outsource, and manage agencies and freelancers where it makes sense • Set the processes, playbooks and tooling the team runs on Technical SEO • Own site health across our properties: crawlability, indexation, site architecture, Core Web Vitals, structured data and internal linking • Work with product and engineering to put SEO into templates, releases and migrations from the start • Build scalable page frameworks for reviews, comparisons, offers and state or market landing pages Content and authority • Set the content strategy and editorial standards, with E-E-A-T and YMYL expectations built in • Lead a safe, sustainable approach to digital PR and link acquisition in competitive, closely watched SERPs • Shape our approach to AI-powered search, AI Overviews and generative engine optimisation (GEO) so our brands are cited and trusted Markets and compliance • Run distinct UK and US plans that reflect each market's regulation, search behaviour and competition • Plan US state launches so content and authority are ready ahead of go-live • Make sure every page meets UKGC, ASA/CAP, US state and responsible gambling requirements Measurement • Build reporting that links organic traffic to clickouts, registrations, FTDs and revenue • Track rankings, share of voice and competitor movement, and act on what the data shows • Report performance and forecasts to the leadership team About You Essential • 8+ years in SEO, with at least 3 years leading SEO strategy and people • A track record of growing organic revenue in iGaming, affiliate or another highly competitive, regulated vertical • Hands-on depth in technical SEO, and the credibility to work as a peer with engineering • Experience hiring and building a team, or