Brand Manager

We are looking for a Brand Manager to strengthen the market presence of Hitachi and YORK brands in Türkiye and support their growth within the Bosch Home Comfort Türkiye portfolio. • Develop and implement brand strategies for Hitachi and YORK in alignment with business objectives and global brand guidelines. • Strengthen brand positioning, awareness and equity through market, customer and competitor insights. • Plan and execute integrated marketing and communication activities, including digital campaigns, PR, social media, events and sponsorships. • Ensure consistent brand identity and communication across all relevant channels and customer touchpoints. • Support product launches, go-to-market strategies and brand activation initiatives in collaboration with relevant stakeholders. • Manage external agencies, business partners and marketing budgets to ensure effective execution of brand activities. • Monitor brand performance and campaign effectiveness through relevant KPIs and drive continuous improvement. • Collaborate closely with Sales, Product Management, Communication and other functions to align brand initiatives with business priorities. • Bachelor's degree in Marketing, Business Administration, Communication or a related field. • Minimum 5 years of professional experience in brand management, marketing or marketing communications. • Strong knowledge of brand strategy, positioning, digital marketing and integrated marketing communications. • Experience in managing marketing campaigns, external agencies and cross-functional projects. • Strong analytical thinking, creativity, communication and project management skills. • Ability to manage multiple brands, stakeholders and priorities effectively. • Very good command of written and spoken English. • Experience in HVAC or other technical B2B/B2C industries is an advantage.