Skills this job asks for
ServiceNowComplianceProduct managementMachine learningB2B salesLeadership
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Sponsorship verdict
Sponsorship possible
One solid signal, not two. Worth applying, and worth asking about sponsorship early.
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✓
Employer is on a government sponsor recordThe US Department of Labor certified 547 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first.
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The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
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No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area.
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✓
What Servicenow INC paid sponsored hires in similar roles1 certified filing for “Product Management Director” (Sales Engineers) in MA: $168k–$168k, median $168k.
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Confirmed live todayWhen a source last listed this job as open.
Details and sources
- Employer is on a government sponsor record
- The US Department of Labor certified 547 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Jun 2026) — the step every H-1B hire needs first. Source: LCA disclosure data (US Department of Labor (OFLC)).
- No salary bar for this route
- H-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- What Servicenow INC paid sponsored hires in similar roles
- 1 certified filing for “Product Management Director” (Sales Engineers) in MA: $168k–$168k, median $168k. Most were filed at wage level IV (100%) — 4 lottery entries, ≈61% projected selection odds for cap-subject employers. Source: US Department of Labor LCA disclosure data (Oct 2025 – Jun 2026).
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence. It is not legal advice and never a guarantee: the employer and the immigration authority decide. Sign in to factor in where you can already work.
About the role
• We are looking for a strategic, technically adept and savvy Sr. Director of Product Analytics (Usage & Adoption) to build and scale our understanding of how users engage with, adopt and derive value
from the ServiceNow AI Platform. This role will set the strategy and structure to execute multiple
high-impact programs using product telemetry across the product and customer lifecycle –
including governance, insights generation & activation and the development of data & AI products. By enabling smarter product decisions, improving our understanding of end-user experiences, and
supporting business growth through data, this role will Elevate Product Usage across the enterprise.
• Responsibilities
• Lead the measurement strategy for AI products – from usage to adoption to value
realization; standardize measurement funnels and enable end to end measurement from
token costs to token consumption
• Define the needs of telemetry governance and data quality across the ServiceNow product &
platform portfolio
• Define and enforce enterprise-wide standards for event tracking, metadata management, and
compliance
• Own the ‘single pane of glass’ for usage metrics and benchmarks across products and
customer use cases/ segments
• Deliver insights, scorecards & reporting and analytics for Product Management, UX/UI,
Engineering and Post-Sales teams
• Own product usage feature engineering for ML models and recommendation systems
• Deliver proactive and predictive insights to improve product adoption, growth and renewals
• Partner with business stakeholders and other analytics teams to evolve product usage
metrics, connect to business outcomes (adoption, value, renewals, upsell, cross-sell), define
and measure action plans
• Manage a team of Product Managers, Data Engineers, BI Developers and Data Scientists
To be successful in this role you have:
• Requirements
• 15+ years of professional experience, with extensive experience in the B2C and/or B2B
product domain in an analytics or insights leadership capacity
• Experience developing product usage, adoption and value measurement strategy and driving
executive level alignment
• Hands-on experience developing product telemetry strategy and application to insights
generation and action recommendation, AI/ML model development
• 7+ years of people management experience, leading or influencing technical teams,
preferably with a global remit
• Ability to influence senior business executives and to translate between technical and nontechnical teams
• BA/BS, with preferred concentration in business or a quantitative field; Masters degree
preferred but not required
• Demonstrated experience working cross-functionally with business and technical teams
• Passion for and experience in applying AI to business problems in the SaaS product domain
• Ability to manage multiple priorities in a matrixed and fast-paced environment, work
collaboratively with cross-functional teams, and ensure high quality deliverables with high
attention to detail
• Management/ Tech consulting experience a plus
JV20
For positions in this location, we offer a base pay of $254,500 - $445,400 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in
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