Director of Lifecycle Marketing

About Upstart At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence. As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress. We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City, you’ll have the support to work in the way that works best for you. If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you. The Team: Upstart's Lifecycle Marketing team is responsible for driving engagement and growth across the customer lifecycle for every Upstart product. The team develops and executes lifecycle strategies that help customers discover, adopt, and deepen their relationship with Upstart through personalized, data-driven experiences across multiple owned channels. As the Director of Lifecycle Marketing, you will lead the strategy, performance, and evolution of Lifecycle Marketing across Upstart's growing product portfolio. You'll oversee an experienced team of marketing leaders, shape the long-term roadmap for the channel, and partner closely with Product, Analytics, Creative, Product Marketing, and Growth teams to drive meaningful business outcomes. How you’ll make an impact • Define and execute the long-term Lifecycle Marketing strategy across Upstart's products and customer journeys. • Lead and develop a high-performing team of lifecycle marketing leaders, establishing clear priorities, performance expectations, and opportunities for growth. • Own revenue and performance goals for Lifecycle Marketing, using experimentation, optimization, and automation to improve customer engagement and business results. • Partner closely with Product, Analytics, Creative, Product Marketing, and Growth Marketing teams to prioritize initiatives and deliver customer experiences across email, push, SMS, in-app messaging, and emerging channels. • Establish scalable lifecycle infrastructure, governance, and measurement frameworks that support a growing portfolio of products and more complex customer journeys. • Champion thoughtful adoption of AI and automation to improve lifecycle operations, accelerate experimentation, and increase team productivity while maintaining high quality standards. Minimum Qualifications • Bachelor's degree or equivalent practical experience. • 10+ years of experience in B2C Lifecycle Marketing. • 5+ years of direct people management experience, including experience leading managers. • 4+ years of hands-on experience building and operating enterprise marketing automation platforms. • Experience owning revenue-driven Lifecycle Marketing programs with accountability for performance ta