Burson | Senior Account Executive, Japan

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About the role

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. SENIOR ACCOUNT EXECUTIVE About Burson Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com. The Role As a Senior Account Executive, you are expected to work on one or more clients and play a key role ensuring the proper execution of client activities. You will contribute to Burson’s performance by supporting the senior team members/leaders in managing client relationships and integrated communication (IC) programs, satisfying and delighting clients, generating new business and developing strong teams. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability. Core Job Responsibilities & Requirements Client Service • Be the go-to person for the client by staying current on your client’s businesses and industries and be seen as someone who can get things done quickly and efficiently. • Have knowledge and knowhow to use creative Burson proprietary tools like Creative Catalyst Network and Digital Catalyst cards. • Understand what it takes to develop impactful IC strategies to help implement IC plans to meet client objectives and deliver results. • Play an active role in supporting the senior team members in quality implementation for an account or a group of accounts within time and budget constraints. • Have strong verbal and written communication skills to support the senior team to develop quality materials such as press releases, messages, etc. • Maintain relationships with prominent media members inside and outside your clients’ industries and stay current on any news that can be used for the benefit of clients. • Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels. • Be responsible for creating professional, actionable client-facing communications, status reports, campaign summary reports and general account activity reports. Business Development • Constantly be on the lookout for new opportunities and support the senior team members in winning new business within existing and potential clients; lead research projects and be able to provide accurate and precise research findings with insights. • Participate in new business development, for example brainstorming and research. Team Work and Talent Management • Be an effective team player and create an inclusive working environment that welcomes opinions, ideas and suggestions from all sources. • Help the senior team members in providing on-the-job training (e.g., research, news monitoring, etc.) to junior team me

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