Head of Debit Portfolio

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description U.S. Bank is seeking a strategic and results driven General Manager to lead our Debit Card Products portfolio. This role has full P&L accountability and is responsible for the end to end strategy, performance, and evolution of the portfolio. The General Manager will play a critical role in defining and delivering a best in class portfolio that drives customer engagement, loyalty, and long term value while meeting enterprise return and risk expectations. With its very strong enterprise focus on Consumer and Small Business Payments, U.S. Bank is committed to growing the debit card segment of our Proprietary Products portfolio by hiring a senior leader to build and lead this business into the future. This role will report to the head of Proprietary Products and will be a key member of the Proprietary Products leadership team. This individual will be responsible for bringing together our Product, Relationship and Technology capabilities to grow and serve clients in an integrated, holistic manner. The Head of Debit Portfolio will be responsible for managing, growing, and deepening our overall debit card products and our client relationships. The successful candidate will collaborate closely with the company’s leadership team and applicable business partners to build and deepen client relationships to bring best-in-class products, digital capabilities and experiences. A successful candidate will bring strong leadership and drive a culture of inclusivity, accountability and execution, all while ensuring the U.S. Bank brand is at the forefront of the transformative journey. Key business responsibilities include managing the key P&L drivers of the Debit Portfolio, driving sales and relationship management, developing the multi-year strategy, managing current products and new product innovation. Key Responsibilities • Full Portfolio & P&L Ownership Serve as General Manager accountable for the Debit Portfolio, encompassing bank branded, affinity and sponsorship products, ~5.8 million customers, representing ~$105B in sales and ~$525M in annual revenue • Product Strategy & Modernization Lead the design and execution of a next generation debit card product/value proposition and feature set that addresses evolving customer needs and drives wallet share • Customer Value & Experience Develop compelling benefits and experiences that customers actively use and value across spending, borrowing, and redemption moments, reinforcing long term engagement and advocacy • Platform Transformation Drive required changes and enhancements across loyalty platforms to meet and exceed customer expectations, ensuring scalability, reliability, and seamless integration into the broader ecosystem • Customer Acquisition & Onboarding Grow new customer acquisition through targeted marketing strategies and streamlined onboarding experiences that convert prospects into loyal customers—making it easy to apply, get approved, and begin using confidently from day one • Digital First Experience Design Reimagine end to end customer interactions through a digital first (mobile led) lens, delivering seamless, intuitive, and data informed experiences that strengthen brand connection and empower customers • Interconnected