Senior Marketing Specialist

About the Role We are looking for a Senior Marketing Specialist to join us in London. This role executes Equilend's field marketing activity across EMEA and APAC, translating our global marketing plan into effective in-region programmes. This is a hands-on, execution-focused role for someone who wants direct ownership of marketing campaigns and enjoys seeing their work connect clearly to commercial results. What you'll do • Translate Equilend's global field marketing plan into an effective in-region programme across EMEA and APAC, covering executive engagement, industry conferences and account-based activity. • Own end-to-end campaign execution across EMEA and APAC, partnering closely with the global demand generation team on paid search and paid social. • Partner with regional Sales and Account Management teams to align campaigns with account-level priorities and commercial targets, as well as maintain relationships with industry bodies, media partners and conference organisers to support regional visibility. • Maintain consistent messaging, targeting and campaign sequencing across EMEA and APAC touchpoints. • Track how campaigns connect to pipeline and report regularly on regional marketing contribution to pipeline. • Write strong, original copy for campaigns and regional assets, including content localised for market context and client priorities. • Execute on account-based marketing plans, keeping activity sharply targeted to the right audience. • Work within regional marketing budgets agreed with global marketing leadership, tracking spend against commercial impact. • Support regional event activity with the Events function acting as support for larger EMEA/APAC events, with ownership of planning for smaller in-region events. • Ensure all activity aligns with global brand, compliance and messaging standards. What we're looking for • 6+ years' B2B marketing experience with hands-on experience linking marketing activity to pipeline generation. • Proven experience building and running end-to-end field and digital campaigns. • Hands-on experience running paid digital channels, including paid search and paid social. • Experience partnering directly with Sales teams to align marketing activity with commercial priorities. • Strong written communication skills. You write your own copy and content, not relying solely on AI tools. • Familiarity with a modern marketing tech stack (e.g. CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo) to support campaign execution and reporting. • Clear communication and stakeholder management skills, confident working across regional Sales teams and global marketing leadership. Why Equilend ? • Be recognised for your contribution through a discretionary annual cash bonus, linked to individual and company performance. • Work flexibly with up to 100 remote working days per calendar year. • Take time to recharge with generous annual leave, plus public holidays. • Access group life assurance and income protection, supporting you and your dependents. • Private health and dental insurance, available from your first day (optional). • Save for the future through a company pension contribution of 7.5%, when you contribute a minimum of 1.5%. About Equilend Equilend sits at the centre of the securities finance industry. Since 2001, we've built the infrastructure that financial institutions rely on to trade, manage, report and analyse their securities finance activities. We connect 145+ firms across 30+ markets, with around $230 billion in notional traded every day on our platform. We work with banks, broker-dealers, hedge funds, asset managers, custodians and more across North America, EMEA and Asia-Pacific, bringing greater efficiency, transparency and autom