B2C CRM Marketing Intern - Milano (x/f/m)

We are looking for a B2C CRM Marketing Intern to join our B2C Marketing team in Milan . Doctolib operates in dynamic and competitive markets. We contribute to the digitalisation of healthcare systems by improving access to care and simplifying practitioners’ work lives across France, Germany and Italy. As part of our Italian B2C Marketing team, you will support the execution of CRM initiatives designed to engage, retain and activate our patient community. CRM marketing is about reaching patients in a direct and personalised way — the right message, to the right person, at the right moment and on the right channel (email, push notifications and more). In this role, you will contribute to the development of relevant, personalised and data-driven communications across different stages of the patient journey. What you’ll do Your responsibilities will include, but will not be limited to: • Support the planning and execution of CRM campaigns across channels such as email, push notifications and other direct communication channels • Assist in managing the CRM campaign calendar, helping to coordinate timelines, briefs, approvals and deliverables with internal stakeholders • Contribute to the creation and adaptation of CRM content, including campaign copy, subject lines, calls to action and basic visual assets, ensuring consistency with Doctolib’s brand guidelines • Support the development of audience segmentation and targeting strategies, helping deliver relevant communications to different patient profiles and lifecycle stages • Assist with the implementation of automated and triggered campaigns , such as onboarding, activation, engagement and reactivation journeys • Monitor CRM campaign performance , prepare regular reports and identify key insights and areas for improvement • Support A/B testing activities on content, formats, audiences and timing to improve campaign engagement and conversion rates • Help maintain accurate and up-to-date campaign documentation and CRM assets • Ensure that CRM communications follow internal processes, brand guidelines, applicable privacy and consent requirements . Who you are Before you read on, if you do not have the exact profile described below but feel that this job description matches your skills and interests, we still encourage you to apply. You could be our next teammate if you: • Are curious about CRM, customer journeys, digital marketing and data-driven communication • Have strong organisational skills and are comfortable managing multiple tasks and deadlines • Have excellent written communication skills, with the ability to adapt messages to different audiences and channels • Are comfortable interpreting basic campaign performance metrics • Are interested in understanding how data, technology and creativity can work together to improve customer engagement • Are fluent in Italian and English • Are comfortable using AI tools and have an AI-first approach. It would be fantastic if you: • Have previous experience in CRM, lifecycle marketing or email marketing, or have completed academic or personal projects involving customer journeys, digital campaigns, newsletters or marketing automation • Have a basic understanding of segmentation, personalisation, A/B testing and campaign performance metrics, as well as experience with copywriting, content creation or graphic design tools such as Canva • Are passionate about, or have previous experience in, the healthcare industry • Fluently speak one or more languages such as French and/or German. At the end of your internship, you will have learned to • Plan, execute and optimise multi-channel CRM and lifecycle marketing campaigns • Use data and customer insights to improve engagement, activation and retention • Work with cam