Head of Brand and Creative

Head of Brand and Creative The Role The UK is Lyrebird's most important new market, and you'll own how we show up in it. You'll co-develop Lyrebird's brand strategy and lead its rollout across the UK, covering media, communications, campaigns, research, partnerships, agency and budget management, and the brand measurement that proves it's working. You'll also own the creative bar for everything Lyrebird makes globally. That means the taste and quality of the work, plus the operations, agencies and systems that let in-house and external teams produce world-class creative at pace. This is a senior leadership hire at a foundational moment: you'll shape how Lyrebird looks, sounds and feels as it scales. This role suits someone who moves easily between thinking about the brand and the category and caring about the quality of a single frame. You'll enjoy setting strategy in one meeting and art-directing in the next. You get as much energy from building the system behind great work as from making it, and you can hold a room of executives as comfortably as a room of creatives. If you want real influence over business outcomes and a brand you can call your own, you'll feel at home here. About Us Lyrebird Health is transforming the quality and accessibility of healthcare by automating clinicians' most time-consuming tasks. We're building the medical intelligence layer for modern healthcare: a clinical AI platform that combines ambient real-time documentation, intelligent document management, clinical workflow automation, native patient data integrations across siloed health systems, and a communications layer that keeps clinicians and patients connected. Thousands of clinicians across multiple disciplines use Lyrebird every day in environments where accuracy, safety, and time matter deeply. We give clinicians richer patient information at the right moment and lighten their mental load during consults, so they can focus on delivering better care. Everything we build is grounded in earning trust, reducing cognitive load, and delivering meaningful impact at scale. What you'll do • Co-own Lyrebird's brand strategy and lead its UK rollout. This covers positioning, media, communications and campaigns that grow brand preference and trust among UK clinicians and healthcare professionals. • Set and hold the creative quality and taste bar for everything Lyrebird makes globally, whether it's made in-house or by agencies. • Build the creative engine: the operations, workflows, playbooks and systems that let in-house and external teams produce world-class work at volume and pace. • Select, brief and manage creative and media agencies to a high standard, and decide what we build in-house and what we outsource. • Design and own a brand measurement framework for a clinical audience, and report on brand health against clear goals. • Shape the research and partnerships agenda that helps build the medical AI category the right way. • Work closely with growth, retention, product marketing, our clinical team, product and engineering, analytics, sales, customer success and our founders, so the brand holds together across every touchpoint. What you'll bring • Senior experience leading brand strategy and creative output, either at an agency or in-house at a growth-stage company, and a body of work you're proud of. • A high creative bar. You set the standard, art-direct, and give sharp direction that lifts the quality of a team's work. • Operational brand media depth: planning, buying and optimising integrated campaigns across digital, OOH, streaming audio, social, professional media partnerships, conference sponsorships and sponsored content. • Creative operations and agency leadership. You've built the systems and managed the partners that let gr