Demand Generation & Marketing Manager

About REPLUG REPLUG is a Mobile Revenue Growth partner that helps companies turn mobile into a measurable driver of revenue, customer value and long-term business growth. We connect acquisition, retention, measurement and app experience into a unified growth system that improves commercial performance. From global app publishers to established brands looking to unlock more value from mobile, we partner with companies that want to grow more efficiently and build sustainable growth. Our work combines strategic thinking with hands-on execution across App Store Optimization, Paid User Acquisition, CRM, measurement and mobile growth consulting. We are looking for a Demand Generation & Marketing Manager to build and run a marketing function that makes a measurable contribution to REPLUG’s commercial growth. Your primary objective is to generate qualified demand and sales opportunities from the businesses we want to work with, with a particular focus on higher-value engagements. You’ll own the marketing plan, its execution and its performance. Working closely with the founders and Sales, you’ll decide where marketing should focus, challenge assumptions and connect marketing activity to qualified conversations, opportunities and pipeline value. This is a hands-on role with broad ownership. You’ll combine commercial judgement with strong content and practical CRM skills, while ensuring our positioning and the experience prospects have with REPLUG remain consistent. Success will be measured primarily through qualified opportunities generated, the quality and value of pipeline created, and marketing’s contribution to commercial growth. What You’ll Do Generate Demand from the Right Businesses • Plan and execute B2B campaigns around the problems, buying triggers and decision-makers within our priority customer profiles. • Choose and test the right mix of channels, including LinkedIn, email, partnerships, webinars and events, with a clear route from engagement to conversation. • Build campaign assets, landing pages and follow-up journeys. Work with Sales to improve targeting and lead quality using feedback from real conversations. Own the Marketing Plan and Delivery • Translate business objectives into a clear marketing plan with priorities, campaigns, timelines, budgets and measures of success. • Make decisions about where to invest time and resources, explain your reasoning and challenge activities that lack a clear purpose. • Deliver core marketing activities yourself and coordinate contributions from founders, specialists and external partners. Keep delivery moving and identify where additional support is needed. Own Content and Distribution • Coordinate founder and team LinkedIn activity, turning specialist insights and client results into relevant content for prospective buyers. • Create and commission case studies, website content and campaign materials. Own briefs, editorial quality, distribution and reuse across channels. • Develop partner activity that extends our reach into the right audiences. Keep messaging, tone and the prospect experience consistent across touchpoints. Own CRM and Lead Nurturing • Own HubSpot marketing processes, including segmentation, forms, workflows, email nurturing, campaign tracking and data quality. • Build nurture journeys for contacts at different stages of interest, including those who fit our target profile but are not ready to buy. • Agree qualification criteria and handover processes with Sales. Make sure relevant leads reach the right person with useful context and clear next steps. Understand Performance and Improve It • Track how marketing contributes to qualified conversations and pipeline. Report marketing-sourced and marketing-influenced opportunities separately. • Review conv