Sales Manager, South & Eastern Europe

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Sales Manager, South & Eastern Europe Manager, Regional Commercialization, Digital Assets (Europe) Mastercard is seeking a commercially focused and externally oriented Manager, Regional Commercialization, Digital Assets to drive adoption, pipeline development, and commercialization of Mastercard's BVNK solution across Europe. This role will be responsible for executing the regional go-to-market strategy, developing client opportunities, and accelerating adoption of Mastercard's stablecoin capabilities and BVNK-powered solutions. The Manager role will work closely with Mastercard account teams, product organizations, market development teams, and BVNK stakeholders to originate, develop, and close strategic opportunities across financial institutions, fintechs, payment service providers, marketplaces, and digital merchants. The successful candidate will serve as a regional subject matter expert and commercialization specialist, helping clients identify and deploy next-generation payment solutions while supporting broader ecosystem growth objectives. This role balances hands-on business development, client engagement, and sales execution with market development activities. The successful candidate will bring a hunter mindset, strong sales discipline, and the resilience to close on complex commercial opportunities across the region. Role The Manager, Regional Commercialization, Digital Assets is accountable for supporting client engagement, pipeline growth, and commercialization activities for BVNK and Mastercard digital asset solutions across Europe. The Manager serves as a regional sales and business development specialist, partnering with account management, product, and market development teams to identify opportunities, progress strategic deals, and expand market adoption. Key Responsibilities Strategic Leadership, Commercialization & Delivery -Execute the regional commercialization strategy and contribute market insights to its ongoing development. -Identify and prioritize client opportunities within target segments. -Support regional market expansion initiatives and strategic priorities. Revenue Growth & Market Expansion -Develop and execute on a robust pipeline of regional opportunities. -Proactively hunt for new opportunities across target segments, demonstrating strong sales discipline, urgency, and accountability for progressing pipeline through to close. -Lead client pursuits from origination through contract execution and launch. -Partner with account teams to accelerate opportunity conversion and client growth. -Contribute to achievement of regional revenue, transaction volume, and adoption targets. -Identify emerging use cases and market opportunities to support growth objectives. Client Engagement -Develop relationships with key client stakeholders, account teams, and ecosystem partners. -Lead client discovery sessions, workshops, and solution discussions. -Support cross-functional engagements and negotiations for strategic opportunities. -Act as a trusted advisor on stablecoin and digital asset payment solutions. Product & Market Development -Partner with Mastercard and BVNK product teams to provide client feedback, market insights, competitive intelligence, and use-case requirements th