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Product managementTranslationLeadershipCRMSocial media
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About the role
Job Title
Senior Global Marketing Communications Manager – Beauty (Lumea IPL, Body and Skincare)
Job Description
In this role, you have the opportunity to make life better by looking at the challenges the world is facing today Philips´ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you'll be working towards creating a better and fairer future for all.
You will contribute to the category integrated marketing communications end to end journey encompassing the marketing roadmap, brand positioning, global master content assets and campaigns, and content strategy and optimizations to contribute to sales growth, sustainable market share and brand strength increase. You will work towards accelerating creative effectiveness & marketing communication excellence across the brand / category.
In this role
As Senior Global Marketing Communications Manager for Beauty, you will lead the global communications strategy for Philips Lumea and the Body and Skincare portfolio. You will be responsible for translating business strategy into compelling, integrated marketing communications that strengthen brand equity, accelerate commercial growth, and deliver outstanding consumer experiences across every touchpoint.
This is a highly visible global role, combining strategic brand leadership with
hands-on campaign development and cross-functional collaboration.
Your responsibilities
You will lead the end-to-end integrated communications journey for the category, including:
• Defining and evolving the global product brand positioning, messaging framework, and visual identity for Philips Lumea IPL/ Body and Skincare
• Leading the development and global rollout of integrated campaigns, focusing on Social first and online video, digital, e-commerce, CRM, PR, TV and shopper marketing.
• Driving the communications strategy and execution for new product launches, ensuring consistency and excellence across all markets.
• Managing the communications roadmap and prioritizing deliverables in line with the 18–24 month category plan.
• Developing global master assets, campaign toolkits, and content frameworks that enable local market activation while protecting brand consistency.
• Partnering closely with digital, e-commerce, shopper marketing, CRM, PR, and regional marketing teams to deliver seamless consumer experiences.
• Championing creative excellence by driving a distinctive brand personality, tone of voice, and premium visual identity across all communications.
• Managing external creative and production agencies, ensuring high-quality output, effective collaboration, and delivery against agreed
• Acting as a trusted advisor to senior stakeholders, challenging thinking where appropriate and continuously raising the standard of marketing communications across the category.
You are part of
The Philips Personal Health Beauty business.
You will join a team of passionate marketers dedicated to building premium global brands through consumer-centric innovation and world-class creative. Together, we strive to deliver communications that are distinctive, effective, culturally and commercially impactful.
You're the right fit if:
• 10+ years of experience in global marketing communications or brand marketing.
• Bachelor's or Master's in areas such as Marketing Strategy, Brand Management, Digital Marketing, Public Relations, Market Research or equivalent in Consumer Goods domain.
• A strong track record of building premium brands in an international environment, either client-side or within a leading agency.
• Extensive experience developing integrated marketing campaigns across ATL, digital, social media, e-commerce, CRM, shopper marketing, and content ecosystems.
• Experience leading global p
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