Workfront Business Analyst & Project Manager

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description The Marketing Analytics and Technology (MAT) team is an enabling function that sits within the broader Marketing, Analytics & Customer Experience (MACX) team and supports our Marketing Business Units and Activation teams and thereby the Chief Product Officers. MAT is responsible for enabling data-driven decision-making and optimizing marketing operations through technology solutions. The team partners closely with Marketing, Product, and Technology stakeholders to deliver scalable platforms, actionable insights, and process improvements.  The Marketing Operations Product team within MACX is hiring a Business Analyst & Project Manager to support the Adobe Workfront Project Team. This role will report directly to the Marketing Operations Product Lead, with a dotted-line reporting relationship to the Senior Adobe Workfront Product Owner. The role will serve as a critical liaison between our Marketing Process Owners, Business Teams, and Development Teams, ensuring seamless translation of business needs into actionable technical requirements. The work will span across business analysis, project management, and operational support for Adobe Workfront. Key Responsibilities Business Analysis   • Collaborate with stakeholders across the organization to gather, analyze, and document business requirements.  • Function as a liaison between Marketing operations and technology to translate and support smooth interactions across both teams for successful collaboration.  • Develop functional specifications, use cases, workflow diagrams and support documentation.  • Conduct gap analyses and feasibility studies to support strategic decisions.  • Work with Process Excellence partners to identify opportunities for process optimization, operational efficiency, and improved user adoption across marketing workflows.   • Establish and support governance standards, ensuring platform utilization aligns with organizational policies, compliance requirements, and best practices.  • Develop and communicate reporting insights, performance metrics, and recommendations to support data-driven decision making and leadership visibility. Project Management • Lead end-to-end project delivery using Agile, Waterfall, or hybrid methodologies. • Define project scope, goals, deliverables, timelines, and resource plans. • Monitor project progress, manage risks, and ensure timely delivery. • Facilitate meetings, status updates, and stakeholder communications. • Serving as the Adobe Workfront Project Manager, overseeing planning, execution, and delivery of Workfront initiatives. • Gathering and documenting business requirements and use cases from Marketing Process Owners and Business Teams. Cross-Functional Collaboration • Act as a liaison between Marketing operations, IT, Marketing technology and key stakeholders across the enterprise. • Translating business needs into clear, actionable requirements for development teams ensuring alignment between business goals and technical solutions. • Supporting access management processes, ensuring appropriate user provisioning and deprovisioning. • Maintaining and updating the Adobe Workfront User SharePoint site with training materials, documentation, and access r