Marketing Strategy & Intelligence (MSI) Marketing Coordinator

Job Description The Marketing Strategy & Intelligence (MSI) Marketing Coordinator supports integrated, data-informed marketing decisions across GM brands. This role brings together consumer, market, competitive, brand, and campaign information; helps translate findings into clear business implications; and coordinates recurring insights deliverables that support brand strategy, creative development, media planning, and marketing performance discussions. The ideal candidate is curious, organized, analytically minded, and comfortable working across multiple stakeholders and priorities. The role partners with brand strategy, creative, media, research, product marketing, and other cross-functional teams to frame business questions, organize inputs, identify meaningful patterns, and communicate insights in a concise, actionable way. This role will support both Buick and GMC brands. What You’ll Do: Marketing Insights & Analysis • Support analysis of brand health, consumer perceptions, competitive activity, campaign performance, and market trends to identify relevant opportunities and risks. • Bring together findings from syndicated research, brand tracking, campaign measurement, and market intelligence to help answer business questions. • Use available research and measurement sources—including Demand Spaces, NVCS, YouGov BrandIndex, YouGov Profiles, Brand Power, Creative Accelerator, and other platforms—to develop fact bases and inform recommendations. • Conduct data checks, trend reviews, and exploratory analyses; surface notable changes, relationships, and questions for further investigation. • Connect marketing metrics and research findings to brand priorities, campaign objectives, and planning decisions. • Monitor automotive and adjacent-category developments to provide context for brand and marketing performance. Recurring Reporting & Deliverables • Coordinate and contribute to recurring deliverables such as brand health reviews, campaign retrospectives, quarterly business updates, and marketing performance summaries. • Gather inputs, manage timelines, validate data, and maintain organized source materials and documentation. • Summarize key findings, learnings, and implications for future planning in partnership with MSI and marketing stakeholders. • Help maintain consistent definitions, KPI tracking, reporting formats, and quality standards across deliverables. Stakeholder & Project Coordination • Partner with brand, media, creative, research, product marketing, and agency teams to clarify requests and align on objectives, inputs, and timing. • Coordinate meetings, working sessions, readouts, and follow-ups to keep insight projects moving forward. • Translate stakeholder questions into clear analysis plans and identify the right sources, measures, and partners to support the work. • Balance recurring responsibilities with ad hoc requests while communicating status, dependencies, and risks. Storytelling & Communication • Build clear, concise PowerPoint or Google Slides presentations that turn complex information into an understandable story. • Highlight the “so what” behind the data, including key implications, opportunities, risks, and recommended next steps. • Tailor the level of detail and communication style for working teams, senior stakeholders, and cross-functional leadership. • Support readouts by preparing talking points, executive summaries, charts, and other materials that make insights easy to act on. Ad Hoc Business Support • Investigate questions related to consumer behavior, brand perceptions, competitive activity, marketing effectiveness, and category trends. • Support custom analyses and special projects tied to brand strategy, creative development, media planning, and marketing prioritie