Sr. Integrated Marketing Lead

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . Pinterest's UK Consumer Brand Marketing team sits within a tiny-but-mighty UK marketing org, alongside social, influencer, creative, and brand partnerships teams. They help build the campaigns and cultural moments that bring Pinterest's brand to life, from global tentpole brand campaigns to experiential activations at Coachella, all in service of our mission: helping people create a life they love. We're looking for a Senior Brand Marketing Lead who has already helped shape culture-defining creative campaigns, is able to translate cultural and consumer insight and business needs into brand strategy, drives campaigns from initial briefing through launch and final reporting - and wants to do so in the most positive part of the internet. What you'll do: • Own consumer brand tentpole campaigns in the UK from end-to-end, whether they’re localised activations of global strategy or market-originated work. Drive the day-to-day process of Pinterest's brand marketing campaigns from kickoff through final execution and reporting, keeping workstreams, timelines, and deliverables on track across all UK tentpole activations, including our annual brand campaign, sponsorship of Brighton & Hove Albion Women, and Pinterest Predicts. • Manage channel and creative partners, review and give feedback on creative work, and give informed, critical input into media strategy and plans. • Creative strategy: Mine research and cultural analysis to uncover consumer insight, and translate brand, culture, and consumer understanding into campaign strategy, messaging architectures, comms frameworks, and creative briefs. • Create cross-functional alignment and manage senior stakeholders with diplomacy and foresight, keeping campaigns on track as priorities and timelines shift. • Champion the adoption of AI tools across the full campaign lifecycle, from creative strategy and insight development, to day-to-day campaign management and cross-functional collaboration, to measurement and reporting, while maintaining rigor, critical thinking, and ownership of creative and strategy. What we're looking for: • A track record of helping develop culture-defining creative campaigns, work that broke through, shifted perception, and became part of the cultural conversation. • Obsession with culture - entertainment, music, women’s sports, gaming, internet culture, fashion, arts - with a keen eye for cultural shifts and a demonstrated ability of using culture to drive engagement for brands • Demonstrated end-to-end leadership of marketing campaigns, including cross-functional and agency/channel partner management. • Proven experience in brand/creative