Content Writer

What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally. The Role We’re looking for a Senior Content Writer to help shape how Paddle shows up in the world. This is a writing role for someone who can take complex product ideas and push the boundaries of B2B content with bold stories, turning product launches, feature releases and customer problems into work people genuinely want to read. We’re looking for strong storytelling, journalistic instincts and a clear point of view, with the craft to make complicated subjects memorable. You’ll adapt ideas for different audiences and channels. You’ll use AI tools thoughtfully while maintaining human judgement, accuracy and originality. You’ll partner with Product, Product Marketing, Communications, Design and subject-matter experts to develop content with a clear point of view. What you’ll do • Develop original, customer-centric editorial and product content across our content ecosystem. • Find sharp angles and strong points of view for product stories, launches, campaigns, customer stories and other content. • Turn product strategy, customer problems and technical detail into clear narratives that build understanding and adoption. • Apply SEO principles without compromising originality, clarity or readability. • Use audience insight, search data and performance data to inform content decisions. • Adapt strong ideas across formats and channels. • Collaborate with Design and cross-functional partners to bring ideas to life, using Figma. • Help maintain our TOV, raise Paddle’s editorial standards and writing quality. We’d love to hear from you if you are • An experienced writer, journalist, editor or content specialist with a strong body of published work across a variety of channels. • Comfortable writing about tech, business or complex subject, finding the human angle. • Skilled at turning product strategy, customer interviews, research and expert input into engaging stories. • Comfortable challenging a brief when there is a better story, sharper angle or more useful way to serve the audience. • Experienced with SEO fundamentals. • Understanding content performance and how it shapes your work. • Able to manage multiple briefs and deadlines without losing sight of quality. • Confidence to work with AI tools and design platforms, such as Figma. You do not need to have worked in B2B tech. We’re more interested in your ability to understand complex subjects, ask good questions and challenge the norms of our industry. What we’re looking for in your portfolio Please include examples that demonstrate: • Must-have: Two pieces that shows range e.g. short-form to long-form • Must-have: A customer story, case study or interview-led piece • Nice-to-have: An example piece of content as part of a Product launch/activation Everyone is welcome at Paddle At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t m