Staff Data Analyst, Marketing

ABOUT QUINCE Quince is a destination for builders, creators, innovators, and operators who want to come together and challenge the status quo. Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. We deliver on that mission through a unique manufacturer-to-consumer (M2C) model eliminating the layers of traditional retail that add cost and result in consumers paying more than they need to. We find, build relationships with, and work directly with the manufacturing partners behind some of the world’s finest products. From there, our teams design smart, efficient operational processes and build and deploy proprietary technology, AI, and analytics to help us scale fast. What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. Today, tens of millions of people across a growing number of countries come – and return – to Quince because they trust us to deliver. OUR CULTURE Quince is a culture built for builders by builders. Our way of working starts with a blank sheet of paper. We question conventional thinking, use technology and data to uncover new opportunities, and move quickly to turn ideas into reality. We aren’t interested in replicating how others do retail. We’re building a better way – at a speed and scale unlike anything that’s been done before. • We dream big and chase the hard problems others shy away from. Rejecting long-held assumptions is part of our company's DNA. Where conventional wisdom says you have to choose – soft or durable, speed or rigor, quality or price – we ask why that trade-off has to exist in the first place. • Our pace is fast and the bar is high because our customers expect a lot from us and we refuse to let them down. We believe the best results come from challenging ourselves, learning from one another, and building on each other's strengths. • Here, responsibility is not determined by role, tenure, or seniority. Every team member - no matter their level - has the opportunity to drive our business and shape our trajectory. If you’re someone who likes to imagine new possibilities and build better systems rather than plug-in to outdated ones, Quince is the place for you. THE IDEAL CANDIDATE The ideal candidate is a self-starter and problem-solver, skilled at leveraging technology and data to deliver top-tier analytics solutions. They thrive on addressing complex business challenges and are consistently effective in making high-judgment decisions at a rapid pace, even in the face of ambiguity and uncharted scenarios. Additionally, the ideal candidate is energized by a work environment where strategy, innovation, and decision-making are intentionally distributed, where transparency, agility, and data-driven insights are highly valued, and where colleagues at all levels hold each other to exceptionally high standards to serve Quince customers. RESPONSIBILITIES: • Partner with the US team to understand what exists that we need to replicate and the gaps that we need to build upon • Develop and maintain automated reports to track Marketing KPIs: • New/Returning Customers, LTV/CAC, Total vs. inc. ROAS • Performance Marketing Channel: Paid Social, SEM, App, Affiliates etc. • CRM: Customer cohort, Database health + Lifecycle stages • Conduct ad-hoc analyses to identify channel inefficiencies, scaling opportunities, areas for improving MER / Total ROAS. • Partner with Product, Engineering and Performance team to deliver experimentation and incrementality studies: Geo-Lift tests, Channel Incrementality, Brand lift, MMM validation. • Partner with product, engineering and CRM to deliver: • A data driven customer lifecycle programme including key driver