Manager, Brand Planning & Strategy

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. The Manager, Brand Planning & Strategy is the operational and analytical backbone of the team. This role bridges insight and execution — transforming data into executive-ready narratives while keeping strategic initiatives on track and on time. You'll partner closely with internal strategy teams to align plans to business goals, own cross-functional project management across the marketing calendar, and build the materials that influence decisions at the highest levels of the organization. Job Responsibilities: • Develop executive-level presentations, communications, and business cases that translate strategy, performance, and new opportunities into clear recommendations, investment rationales, and measurable outcomes for senior leadership • Analyze Front Store business performance, campaign results, consumer behavior, market trends, and competitive insights to identify opportunities, inform planning decisions, and keep stakeholders informed • Lead end-to-end project management and go-to-market execution for strategic initiatives, managing timelines, milestones, dependencies, risks, and cross-functional coordination to ensure successful launches • Partner with strategy, merchandising, digital, media, brand, and channel teams to align annual and quarterly plans, coordinate messaging across touchpoints, facilitate decision-making, and maintain execution against strategic objectives • Build and optimize planning frameworks, reporting tools, onboarding resources, and communication processes that improve organizational efficiency, information sharing, team effectiveness, and operational rigor Required Qualifications: • 2+ years of relevant professional work experience • Must be able to commit to a hybrid working model in Woonsocket, RI Preferred Qualifications: • 5+ years of experience in marketing strategy, integrated planning, brand management, or a related business function • Demonstrated ability to develop executive-level presentations, synthesize complex information, and deliver clear, actionable recommendations to senior stakeholders • Strong analytical and strategic thinking skills, with experience leveraging multiple data sources to build business insights, business cases, and investment recommendations • Proven success leading complex, cross-functional projects in matrixed organizations while managing competing priorities, stakeholders, and deadlines • Advanced proficiency in PowerPoint and Excel, experience coordinating multi-channel marketing initiatives, familiarity with Workfront or similar project management tools, and an MBA or PMP Education: • Bachelor's degree or equivalent experience Anticipated Weekly Hours 40 Time Type Full time Pay Range The typical pay range for this role is: $66,330.00 - $145,860.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.    Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a