US Brand Insights Director - R&I

Are you ready to turn complex US respiratory market signals into decisive actions that elevate a flagship medicine and improve patient outcomes? Can you see yourself at the brand leadership table, shaping choices that drive growth and clarity in a rapidly evolving landscape?   As the US Brand Insights Director for our inhaled respiratory portfolio, you will lead insight generation for a priority brand, consolidating market research, analytics, competitive intelligence, and forecasting into clear recommendations. You will be a strategic partner and constructive challenger to the Brand team and senior leaders, translating evidence into positioning, messaging, segmentation, demand estimation, and go‑to‑market decisions that deliver impact for patients and the business.   Accountabilities: • Brand Strategy Insights: Partner with the Brand team to translate qualitative and quantitative market signals into focused strategies for positioning, messaging, segmentation, and demand estimation that drive performance. • Marketing Mix Performance: Guide performance analytics for personal and non-personal promotion, ensuring materials and tactics are shaped by evidence and optimized for impact. • Foresight and Lifecycle Analytics: Build a forward-looking insight and analytics plan that anticipates market shifts and brand lifecycle needs, enabling agile adjustments and sustained growth. • Competitive Intelligence: Lead continuous competitive assessment and synthesize external analyses into implications that inform brand strategy and forecast assumptions. • Forecast Leadership: Align and pressure-test the product forecast and key drivers, collaborating closely with Forecasting and Analytics to ensure a single, trusted view of performance. • Cross-Functional Alignment: Collaborate with Sales Operations, Finance, Market Access, and Global partners to ensure insights translate into coherent commercial strategies and field execution. • Executive Influence: Present compelling narratives to senior leadership that clarify choices, quantify trade-offs, and guide decisive action. • Resource Planning: Co-design the insight and research plan with senior insight leadership to focus budgets and talent where they create the most value. • Conduct Market research, analysis and insights.   Essential Skills/Experience: • Bachelor's degree (scientific or commercial related field) is required • Experience in conducting qualitative and quantitative market research across different stakeholder groups (e.g. HCPs, patients and payers) • 5+ years experience in the pharmaceutical industry • Proven ability to conduct analytics using secondary data sources key to the pharmaceutical industry (IQVIA, Prognos, Decision Resources, patient level data) and performance tracking • Good business acumen, strategic thinking and understanding of sales and marketing business practices • Ability to influence laterally and vertically • High emotional intelligence • Ability to lead projects • Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision • Strong interpersonal and collaboration skills as well as teamwork abilities • Comfortable working in a matrix environment • Strong written and verbal communication   Desirable Skills/Experience: • High degree of creativity and innovation in developing new approaches, processes and methodologies • Experience conducting pre-product launch market research (e.g., positioning, segmentation) • In depth knowledge of respiratory market dynamics When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on aver