Head of Culture Activation

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: The Head of Culture Activation will play a pivotal role in shaping how WPP works, collaborates and delivers for its clients. As part of the Elevate28 transformation, this role will turn WPP’s strategy and values into meaningful, everyday behaviours, helping create a more connected, accountable and enterprise-first culture. From leading the global culture diagnostic and developing the WPP Global Culture Playbook, to activating True One WPP and building a global community of Cultural Ambassadors, this role will drive culture change at scale. The focus is clear: embed the behaviours that strengthen collaboration, client obsession, constructive candour, psychological safety and AI confidence across WPP. What you'll be doing: The Head of Culture Activation owns the cultural strategy and frameworks that bring WPP’s culture to life across the employee experience. The role leads culture diagnostics, behavioural frameworks, activation campaigns and ambassador programmes to build a shared, enterprise-wide identity and consistent ways of working. Key Responsibilities • Shape WPP’s cultural framework : Define the behaviours and ways of working that bring True One WPP and Elevate28 to life, translating enterprise values into clear, observable behaviours across the organisation. • Lead culture insight and measurement : Drive WPP’s global culture diagnostic across operating units and regions, using insights and data to understand progress, identify priorities and measure cultural transformation. • Create the WPP Global Culture Playbook: Develop practical frameworks and tools that enable leaders, managers and employees to embed WPP’s culture into everyday decision-making, collaboration and client delivery. • Drive enterprise-wide culture activation: Lead the True One WPP campaign and wider culture initiatives, using leadership storytelling, communications and employee experiences to create meaningful and sustained behaviour change. • Strengthen collaboration and high performance: Embed enterprise-first thinking, client obsession, constructive candour, psychological safety and AI confidence, while creating frameworks that encourage greater collaboration across WPP. • Build a global Cultural Ambassador network: Establish and empower a community of Cultural Ambassadors who champion WPP’s culture locally, strengthen connections across the organisation and accelerate new ways of working. • Embed culture throughout the employee experience : Ensure WPP’s culture is reflected from day one, including executive and employee onboarding, manager toolkits and key employee touchpoints. • Own the Cultural Transformation Roadmap : Develop and oversee a three-year roadmap, establishing clear milestones and measures of progress while monitoring adoption, change readiness and transformation fatigue. • Deliver measurable first-year impact : Establish the global culture diagnostic, behavioural framework, Cultur