Director, PR (LA or NYC Based)

HOURGLASS COSMETICS — Director, PR (LA or NYC Based - Hybrid role) Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com. As Director, PR you are a strategic storyteller who thrives at the intersection of beauty, culture, and innovation. You support in the development of the earned communication strategy for North America and global markets, including initiatives that elevate Hourglass as a leader in luxury performance beauty by building visibility, cultural relevance, and meaningful editorial impact. You will lead the PR calendar, oversee US agency partnerships, and drive campaign storytelling across launches, brand initiatives, and thought leadership. You’ll work cross-functionally with Brand Marketing, Creative, Retail, and regional teams to ensure all messaging and execution reflects our values: innovation, high-performance beauty, and purpose. WHAT YOU'LL DO: Strategic Communications & Storytelling • Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose-led campaigns. • Own the global PR calendar and messaging framework across product, brand, and corporate storytelling. • Translate product positioning into press-worthy narratives and experiential that reflect brand pillars of innovation, performance, and cruelty-free luxury. Media Relations • Support meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets. • Position artist-led moments (eg: red carpets, campaign collaborations, BTS) that enhance brand credibility. • Oversee day-to-day management of US media agency to ensure timely execution, high-quality placements, and strategic alignment with brand objectives. • Establish a comprehensive strategy for seeding Media, VIPs and MUA’s, continuously building our community and fostering new relationships on behalf of the brand. Campaign & Toolkit Development • Lead 360 PR planning for global product launches, events, and brand campaigns. • Drive creation of all global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs, and event guidelines. • Ensure campaign execution is elevated, on-brand, and aligned with cultural moments and market needs. • Track, analyze, and report on campaign performance to assess impact, media value, and strategic learnings. Internal & Executive Communications • Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling. • Draft messaging for founder and executive communications where needed for panels, press, or corporate initiatives. • Create and manage content calendar to support Hourglass LinkedIn. Cross-Functional & Agency Collaboration • Work closely with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment. • Oversee agency partners, manage timelines and budgets, and measure results against KPIs. • Manage PR budget and Press event spend in partnership with regional team with tracking and measurement. YOU’LL LOVE THIS JOB IF: • You are CREATIVE : You are