Senior Technical Business Analyst

Working at CreateFuture CreateFuture is an AI-native consulting partner where people do work that matters and are supported to do it well. We work alongside organisations such as PayPal, adidas, NatWest, FanDuel and Money Saving Expert, building digital products and services that make a difference while always putting people first. We’re a team of creators. We write code, shape delivery, build go-to-market strategies, develop AI solutions and create the practices that support our people. We work side by side with our clients, challenging what’s not working and helping them to build the future. Our commitment to craft, quality, and culture has helped us scale to over 600 people in just a few years. CreateFuture is a Great Place to Work-Certified™ company and has won Best Workplaces UK multiple years in a row. Join us on our journey. Let’s create tomorrow, together, today. About the role and team: CreateFuture is looking for a collaborative, technically grounded Senior Business Analyst to join our team. Our Senior Business Analysts drive high-impact change across a broad spectrum of client engagements. While we deliver end-to-end digital products, this role is tailored for a BA who is as comfortable driving complex back-end environments (such as API integrations, platform migrations, data architecture, and system integration logic) as they are crafting front-end user experiences and feature specifications. You’ll leverage your proficiency in business analysis, system architecture, and product strategy to guide project development, acting as the crucial bridge between technical and non-technical stakeholders. Your responsibilities span meticulous requirements analysis, data flow mapping, estimation, and championing delivery best practices within your team. Your exceptional communication skills are pivotal for translating complex client objectives into clear, developer-ready specifications and data flows, ensuring what we build is both valuable for users and technically robust under the hood. Does this sound like you? Do you have a passion for the craft of Business Analysis, a natural curiosity for how complex backend systems work, and an interest in how modern tools are changing how we work? If so, we’d love to talk to you. What you'll be doing: • Evaluate current and emerging business procedures, collaborating with clients and internal teams to propose impactful system solutions and process improvements. • Proactively bring cross-functional teams together to shape user stories, acceptance criteria, process flows, and technical specifications (including API contracts, payload logic, and data mappings). • Facilitate data analysis, query system data to uncover edge cases, and map complex integration dependencies across backend architecture. • Manage project backlogs during discovery, build, and run phases, balancing business priorities against technical constraints, non-functional requirements (NFRs), and engineering effort. • Support and lead client discovery conversations, driving estimation efforts, facilitating workshops, and championing best practices across your project team. We'd love to talk to you if you have: • Proven experience delivering both product-led user initiatives and complex technical projects (e.g., API integrations, platform migrations, data architecture). • Experience working for a Consultancy or Client facing environment • Strong experience as a Technical Business Analyst working closely with engineering, architecture and product teams. • Experience working with data, including data mapping, data models, databases and ideally SQL. • A strong track record of working alongside engineering teams to analyse data flows, system logic, and technical dependencies. • A user-centric mindset that ensu