Media Subject Matter Expert, Senior Managing Consultant, Advisors & Consulting Services, Marketing Services

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Media Subject Matter Expert, Senior Managing Consultant, Advisors & Consulting Services, Marketing Services Media Subject Matter Expert, Senior Managing Consultant, Advisors & Consulting Services, Marketing Services Who is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Overview Advisors & Consulting Services combines management consulting with Mastercard’s data, technology, platforms and industry expertise to help clients address complex business challenges. Within A&CS, Marketing Services develops and executes data-driven marketing strategies and campaigns that improve customer acquisition, engagement, retention and business performance. The Mastercard team is looking for a Senior Media Subject Matter Expert to provide deep strategic expertise across the evolving paid-media ecosystem and help clients and internal teams make more effective media investment decisions. This senior individual-contributor and player-coach role sits at the intersection of marketing strategy, media execution, data and analytics, technology, creative and business growth. The successful candidate will combine the strategic orientation of a consultant with the practical judgment of an experienced media practitioner, translating complex challenges into actionable recommendations, scalable solutions and measurable client impact. Role In this client-facing position, you will: • Serve as a trusted advisor to senior clients and internal stakeholders, translating business, brand and growth objectives into integrated, full-funnel media strategies across digital, offline and emerging channels. • Lead or provide strategic oversight across the media lifecycle, from brief, audience and channel strategy through planning, activation, optimization and post-campaign learning; critically review plans, investment levels, reach and frequency, sequencing and execution quality. • Partner with analytics teams to design media for measurability from the outset, defining KPI hierarchies and selecting appropriate approaches such as experimentation and incrementality, marketing mix modeling, attribution, brand lift and conversion lift. • Diagnose complex or underperforming media programs and convert performance, audience and measurement insights into clear decisions on channel mix, targeting, creative, investment, pacing and optimization. • Shape differentiated client solutions and commercial opportunities by contributing to proposals, pitches, RFPs, scopes and executive workshops; define workstreams, methods, deliverables, resources, risks and expected outcomes. • Establish and scale media frameworks, playbooks, quality standards an