Head of Franchise, Sales & Marketing - GI

Head of Franchise, Sales and Marketing - GI Location: London Competitive Salary & Benefits Advert Closing Date: 29 th October 2026 Do you have expertise in, and a passion for, Sales & Marketing? Would you like to apply your expertise to impact the Oncology sector in a company that follows the science and turns ideas into life changing medicines? What You'll do Reporting to the Head of Oncology for the UK, as a key leader in the Oncology Business Unit, accountable for leading the commercial development and profitable management of the GI Cancer therapeutic area (TA) with full accountability for commercialisation, responsible for driving performance to achieve Brand/TA revenue and financial targets, including appropriate resource planning and running the Brand P&L. You will be a confident leader that will mentor, encourage and develop the Commercial team to innovate and compete effectively in-market. Your direct team includes Marketing and Sales functions but you’re also leading a cross functional Franchise Leadership team including: Medical, Diagnostics, Market Access, Regulatory, Learning and Development, Operational Excellence, Business Insights and other enabling functions responsible for fostering cross-functional collaboration across the TA and delivery of the GI Strategy.   You will also be a member of an Alliance Leadership Team responsible for the commercialisation of some of the GI indication together with an external partner organisation. Your main accountabilities include: Brand Commercialisation : • You are accountable for all aspects of commercial activities, including data-driven marketing strategy/execution and field team activities that meet brand objectives and improve the patient experience. • Ensuring local market launch readiness for new products and indications within your TA, including focusing the organisation on launch execution and delivery, with a drive and passion for winning. • A champion for the evolution of omni-channel and digital strategies and execution in collaboration with cross-functional partners (IBEX, Data Analytics, IT). Therapy Area/Brand Strategy: • Lead and deliver brand and franchise strategies delivering industry leading plans that are based on robust insights and innovative approaches. • You use strong critical thinking to assess a range of variables including market trends and opportunities, competition, and research progress to craft compelling near-and long-term commercial strategies. • You demonstrate the ability to adapt and deliver in an ecosystem where the rapid pace of science, data readouts and regulatory approvals is commonplace and complex healthcare delivery and evolving drug and diagnostic testing payment models exist. Business Performance: • You have full P&L responsibility for your brand/TA with responsibility for ensuring key financial and brand metrics are met. • You will use local insights to inform the indication/brand forecasts as part of the annual and mid-term planning cycles and adjusting Latest View. Capabilities & People: • You lead a team of commercial leaders and other team members, responsible for ensuring a focus on performance and personal development that is aligned to innovative commercialisation, including the capabilities to support the evolution in our go-to-market strategy. • Act as career mentor for key talent within your respective business area, responsible for building, inspiring and retaining a successful team. • You develop and model cross-functional leadership and ensure alignment of your organisation with other cross-functional teams (ex. Medical, Market Access & Diagnostics) build a focused, ambitious, and collaborative business. Strategic Projects: • You are a strategic and experienced business leader who is an active m