Principle Marketing Associate, Talent Partnerships

Principle Marketing Associate, Talent Partnerships The Principle Associate, Talent Partnerships will design and lead Velocity Black’s end-to-end talent strategy, driving high-impact talent relationships that elevates our brand presence and drives growth.  Reporting directly to the Sr. Manager, Brand Marketing & Talent, you will own the talent lifecycle—from sourcing and contract negotiation to campaign execution and performance tracking. This role will span work with creators, KOL’s, and cultural figures and be responsible for integrating them into our larger brand marketing ecosystem, ensuring every partnership aligns with company objectives and delivers measurable business impact. Primary Responsibilities • Talent Strategy & Integration: Define and execute the talent partnership strategy, recommending innovative ways to leverage talent across broader brand marketing campaigns and experiences. • Sourcing & Relationship Management: Source, vet, and build long-term relationships with talent, creators, and partner representatives who align with Velocity Black’s luxury ethos. • Contracting & Negotiation: . Work alongside legal and our agency partners to oversee contract negotiation, drafting, and execution, including rights management, deliverable scoping, and budget oversight. • Campaign Management & Execution:   Lead activation planning and cross-functional execution for all talent-led initiatives, ensuring seamless delivery on contract scope and company KPI’s. • Activation & Experiential Marketing: Partner with the events team to drive talent integration, amplification and campaigns into our events strategy that helps showcase Velocity Black’s unique value proposition across travel, dining, and experiences. • Performance Measurement & KPIs: Establish performance benchmarks, set clear campaign targets, and track ROI across talent activations to measure brand reach and value. This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location. Basic Qualifications • Bachelor’s Degree or Military Experience • At least 4 years of experience in brand strategy or influencer marketing experience with experience managing channels, agency or client side • At least 4 years of experience in planning, executing and analyzing marketing programs • At least 4 years experience in managing creative agency processes, partnering with creative teams and developing creative optimization frameworks Preferred Qualifications • Masters degree in marketing or business • 5+ years of experience in marketing for the travel industry or for a premium brand • 5+ years of experience in talent or creator management and  procurement  • 5+ years of experience driving optimization plans and creative strategy • 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer). The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. McLean, VA: $120,800 - $137,900 for Principal Associate, Market