Senior Product Growth Analyst

About us Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe. Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services. • One of the highest-rated global transportation companies with a rating of 4.9/5 stars. • Expanded from 200 destinations last year to 350, achieving our ambitious 2024 growth target. • Over 4,000 travel partners including 2,500 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month. • Over 2.5 million happy travellers every year. ⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.⭐️ The Team We are a group of vibrant, diverse people who love travelling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals. As a Senior Product Growth Analyst at Welcome Pickups, you will help us understand customer needs and behaviours, identify opportunities worth pursuing, and evaluate the impact of our product decisions. You’ll play an important role in strengthening discovery, experimentation, and measurement across our products. You will be reporting to the Head of Product and working closely with our existing Senior Product Analyst, Product Managers, Designers, and Engineers. This is a hands-on individual contributor role, with room to shape how our teams use data, test ideas, and learn from what we release. Responsibilities • Proactively analyze end-to-end user behaviour funnels to identify drop-offs and growth opportunities. • Partner with Product Managers to design and evaluate A/B and split tests, defining hypotheses, success metrics, and guardrails. • Support gradual rollouts through proactive monitoring, identify issues early, and propose recommendations to expand, adjust, or pause releases. • Define measurement plans and tracking requirements, collaborate with Engineers on reliable data collection, and assess impact after release. • Combine quantitative analysis with surveys, user testing, and customer insights alongside Product Managers and Designers. • Turn findings into clear recommendations that inform product priorities and next steps. • Use AI to accelerate analysis and reduce repetitive work while validating outputs. • Work closely with the team to improve analytics and experimentation practices and help teams build confidence in using evidence to make decisions. Requirements • 5+ years of experience in product analytics, growth analytics or a similar role. Fewer years are fine if you bring strong hands-on experience with experimentation. • Strong SQL