Marketing Automation Specialist

Recruitment Fraud Alert We’ve learned that scammers are impersonating Commvault team members—including HR and leadership—via email or text. These bad actors may conduct fake interviews and ask for personal information, such as your social security number. What to know: • Commvault does not conduct interviews by email or text. • We will never ask you to submit sensitive documents (including banking information, SSN, etc) before your first day. • Commvault recruiters may contact prospective candidates through LinkedIn and other professional networking platforms regarding career opportunities. If you are unsure whether a recruiting communication is legitimate, review the profile to ensure they have a badge verifying them as a Commvault employee. If you suspect a recruiting scam, please contact us at wwrecruitingteam@commvault.com About Commvault Commvault (NASDAQ: CVLT) delivers continuous recovery for the AI era. We help organizations stay ready for constant disruption by returning critical data, applications, identities, and AI systems to a clean, trusted state. Our purpose-built recovery solutions span cloud-native and hybrid environments, leveraging AI to enable resilience at enterprise scale. The Commvault marketing team is seeking a Marketing Automation Specialist to support the execution of digital and field activities in region including email operations, program management, and overseeing alignment with the broader business initiatives to drive pipeline. In this role, you’ll be managing a workspace within our marketing automation platform (Marketo) and provide services to both the global marketing automation team as well as theater-level stakeholders. The Opportunity: · Manage and execute requests from cross-functional digital marketing teams, including the development of event programs, nurture campaign execution, and digital tactics. This also involves implementing A/B testing strategies and analyzing campaign performance to provide insights and recommendations for optimization. · Familiar with end-to-end campaign setup, including email creation, landing page development, and form template builds · Ability to extract data from multiple sources to craft and improve target lists. · Drive best practices around email governance and the utilization of marketing automation. · Manage database integrity and compliance with local data privacy regulations. · Work with broader marketing teams to execute a fluid lead journey for your region in collaboration with global marketing campaigns/initiatives. · Liaise with internal clients to understand business objectives and make recommendations and draw conclusions based on data. · Schedule marketing automation program level reporting and reoccurring meetings with regional marketers to provide expert insight and the next steps for optimization. · Hands-on experience in troubleshooting CRM integration and data synchronization issues, while also providing guidance and support. · Work cross-functionally to resolve data concerns regarding contacts/leads. · Measure the efficiency of lists and suggest improvements based on standardized metrics. · Manage regional email calendar and overall email cadence · Proactively A/B test and execute steps to optimize usage of email tactics in the region. · Strong knowledge of Power BI Databases. · Understand basic concepts of AI/ML to evaluate vendor tools and automation features. · Ensure ethical and responsible use of AI tools in day-to-day operations. · Leverage AI-powered tools (e.g., chatbots, predictive analytics platforms) to enhance campaign performance and reporting. · Apply AI-driven insights from dashboards and analytics tools to support business decision-making. What you’ll do… · 3+ years’ experience in a B2B marketi