Freelance Motion Designer (PL/UA)

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job As a Motion Designer at Flo, you create compelling animated content that brings ideas to life, edit thumbstopping UGC videos, strengthen brand storytelling, and contribute to impactful marketing initiatives. Your work supports a variety of channels across paid UA, helping to communicate key messages through high-quality motion design that aligns with Flo’s visual identity and purpose. Responsibilities/tasks • Boost motion design capacity by swiftly creating and animating graphics and editing videos in response to campaign demand spikes. • Collaborate with the UA team to deliver high-quality motion assets aligned with fast-changing priorities. • Adapt existing designs and produce rapid iterations for spontaneous creative requests. • Address localization needs to tailor motion graphics and videos for different global markets. • Produce static ads & thumbnails where required • Experiment with generative AI tools to explore new video concepts and improve workflow efficiency. • Maintain consistency with brand guidelines across all visual content. • Deliver visually compelling work that effectively communicates app features and user benefits. • Animation concept development, leveraging brand's characters, app UI, typography, illustration and look & feel, to deliver fresh new video and animation ideas. • Storyboarding concepts on Figma, demonstrating proficient use of colour, illustration, Typography and app UI elements • Communicating with stakeholders and team members to meet deadlines successfully Key results/objectives • Deliver high-quality motion graphics and videos that meet deadlines and support UA our goals. • Improve campaign engagement and performance through effective motion storytelling. • Integrate innovation in tools and workflows, including AI applications, to elevate creative output. Qualifications Basic Qualifications: • 3+ years of experience in motion design with a strong portfolio showcasing animation skills and editing techniques. • Proficiency in Adobe After Effects and other motion design software. • Proficiency in Adobe CC. • Proficiency in Figma or similar software. • Strong understanding of animation principles and visual effects. • A strong eye for detail, with an understanding of brand guidelines and the ability to maintain consistency across motion graphics. • Ability to collaborate effectively with cross-functional teams including copywriters, designers, and marketers. • Understanding of basic performance marketing concepts (e.g., CTR, conversion rates). • Ability to manage multiple design projects and meet deadlines in a fast-paced environment. • Excellent communication skills for clear and effective collaboration. • Genuine curiosity and enthusiasm for experimenting with AI tools, including generative AI video platforms, to push creative boundaries and elevate video storytelling. Preferred Qualifications: • Experience in the tech or digital marketing industry. • Experience creating static ads to compliment motion & video skills • Experience in the femtech, health, and wellbeing sector. • Familiarity with Cinema 4D or 3D motion