Sr. Product Marketing Manager

About LogicGate LogicGate is the leading AI GRC platform for the Enterprise, helping governance, risk, and compliance teams limit surprises, strengthen resilience, augment program performance, and confidently quantify impact and business value. Built to provide a centralized view of risk and complia nce, with AI intelligence woven into the platform's core, LogicGate delivers real-time insights and actionable data to help drive current business decisions, with the flexibility to scale alongside evolving business needs. Recognized as a Leader in the GRC Market, LogicGate continues to further solidify its position as a best-in-class platform. The GRC Market Governance, Risk, and Compliance (GRC) is a rapidly expanding sector, with a global market size projected to reach $104.5 billion by 2031. LogicGate is at the forefront of this industry transformation, empowering enterprise professionals to navigate complex regulatory environments, manage critical uncertainty, and operate with integrity at scale. Senior Product Marketing Manager Location : Bellevue, WA (Hybrid) About the Role As a Senior Product Marketing Manager, you will own the strategic product marketing strategy for a core area of our Risk Cloud® portfolio. Unlike execution-focused roles that operate within existing marketing frameworks, you will build strategy and messaging from the ground up—shaping our positioning, driving high-impact go-to-market (GTM) launches, and elevating how LogicGate wins against the competition. This high-visibility role bridges Product, Sales, and Marketing, serving as a key market strategist who translates customer intelligence and AI-driven product capabilities into business growth. What You’ll Do • Define Strategic Positioning & Messaging: Develop and own messaging frameworks from the ground up for your product areas; validate positioning with customers, market research, and analyst feedback to ensure consistency across all external channels. • Lead End-to-End GTM Strategy: Contribute to comprehensive GTM strategies for major product and feature launches, making high-level strategic decisions on timing, audience segmentation, channel mix, and narrative alignment while developing strategies for GTM “plays” that will drive sales for our products. • Become a Product Expert: Develop deep technical expertise with our GRC applications and agents. You’ll serve as a valued contributor in product planning, a product expert for the GTM organization, developing and delivering demos to diverse audiences. • Own Competitive & Market Intelligence: Establish systematic competitive tracking (win/loss analysis, pricing intelligence, analyst evaluations); translate insights into high-impact battlecards and actionable GTM strategies that directly boost win rates. • Drive Sales Enablement Effectiveness: Design enablement strategies and produce compelling, enterprise-ready GTM assets—including pitch decks, solution briefs, discovery frameworks, and demo guides—measuring impact through rep adoption, accelerated sales cycles, and win rate improvements. • Champion Customer & Buyer Insights: Conduct direct buyer research, customer interviews, and advisory programs to uncover market pain points that inform both GTM strategy and Product roadmap direction. • Elevate Analyst & Industry Positioning: Partner with Product and Marketing leadership on portfolio strategy; actively participate in analyst relations engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to solidify LogicGate's market leadership. • Leverage AI & Modern Tooling: Explore and integrate AI-powered workflows and intelligence tools to optimize competitive research, content creation, and buyer persona profiling. What You Bring Required • 5–8 years of B2B SaaS Product Marketing experienc