Website Growth & CRO Manager

WEBSITE GROWTH & CRO MANAGER Berlin, Germany · Full-time Important: Business-fluent German (C1 or C2) is a must for this role , as optimizing website texts is a key part of the work. Applications with a lower level of German will not be considered. The Role We are looking for a highly analytical, action-oriented, and entrepreneurial Website Growth & CRO Manager to take ownership of our websites and help turn them into high-performing digital sales channels. In this role, you will drive improvements across our websites, landing pages, and conversion funnels, combining data-driven experimentation with strong UX/UI intuition, compelling copy, and a deep understanding of customer behavior. You will take ownership of conversion rates, identify opportunities for growth, and turn insights into tangible improvements. You will also contribute to the development of a new product configurator, helping shape intuitive digital experiences that make it easier for customers to discover, customize, and purchase our products. We’re looking for someone who thinks analytically, moves quickly, and enjoys taking ideas from insight to execution. Early-career candidates with exceptional analytical ability, initiative, and potential are also encouraged to apply. Key Responsibilities • Website Product Ownership: Take ownership of existing websites, landing pages, and conversion funnels, continuously identifying opportunities to improve performance and the customer journey. • Conversion Rate Optimization (CRO): Design and implement A/B tests across entire pages and individual sections to improve conversion rates and generate measurable results. • UX/UI & Web Experience: Create intuitive, visually compelling, and high-converting web experiences in collaboration with designers and AI tools. • Copywriting & Messaging: Develop persuasive headlines, unique selling propositions (USPs), calls to action (CTAs), and website copy in German that clearly communicate the value proposition and encourage users to take action. • Growth Experiments & User Research: Translate data and customer insights into actionable improvements. Independently conduct customer surveys and user research to identify friction points and growth opportunities. • Product Development: Contribute to building a new product configurator and help shape the digital experience around the products. • Cross-functional Collaboration: Drive implementation and improvements in close collaboration with Performance Marketing, Content, Design, and Tech teams. • AI-powered Execution: Use AI tools proactively to accelerate workflows, explore solutions, and improve the quality and speed of execution. Requirements • MUST: German at C1 or C2 level. You will write and optimize website texts in German as a key part of your work. Profiles with a lower level of German will not be considered. • Strong analytical thinking and commercial understanding, with the ability to turn data into clear priorities and measurable improvements. • Experience or demonstrated potential in Digital Product Management, Growth, Conversion Rate Optimization (CRO), Growth Design, or E-commerce. • Excellent understanding of UX/UI principles and a strong aesthetic sense for creating intuitive, engaging digital experiences. • A talent for clear, persuasive website copy and commercial messaging, including headlines, USPs, and CTAs. • An entrepreneurial mindset, with a strong sense of ownership and the ability to prioritize, take initiative, and drive ideas through to execution. • Comfortable using AI tools as part of your everyday workflow to improve productivity and problem-solving. • Strong problem-solving skills, curiosity, and a willingness to experiment, learn, and continuously improve. Experience level: We welcome candida