Director, Partnerships (Sports)

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset. Director, Partnerships Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset. As we continue to scale our global platform, the Director, Partnerships will play a critical role in growing and commercialising strategic football partnerships across global markets. ROLE OVERVIEW The Director, Partnerships will lead and develop strategic relationships with key partners, including national federations, premier league, league 1, and championship clubs, as well as global governing bodies and football associations. Serving as the primary strategic contact, this role drives revenue growth, elevates brand presence, and delivers exceptional commercial value to partners' retail businesses through cross-functional collaboration and senior-level relationship management. The Director, Partnerships delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights. HOW WILL YOU DRIVE IMPACT Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes. Fan & Customer Impact (Obsessed with Fans) • Represent Fanatics as the trusted face of the brand within the sports community, building advisor-level relationships with senior stakeholders to ensure mutual satisfaction and long-term partner retention. • Introduce innovative ideas and best practices that enhance partnership value and deepen fan engagement across digital, in-venue, and retail touchpoints. • Drive revenue growth through partner activations and joint marketing initiatives that elevate the fan experience and strengthen commercial outcomes. • Monitor and analyse performance metrics to continuously optimise financial returns for both Fanatics and its partners, keeping the fan at the centre of every decision. Innovation & Problem Solving (Limitless Entrepreneurial Spirit) • Stay current with industry trends, competitor activities, and developments in sports retail to proactively identify new commercialisation and renewal opportunities. • Develop and execute forward-thinking strategies that grow and commercially enhance partnerships with associations, leagues, and clubs. • Leverage data and market analysis to identify emerging opportunities, solve complex challenges, and inform strategic direction across the partnership portfolio. • Champion a culture of continuous imp