Specialist / Manager - Activation Marketer
3M Company · 🌍 IN, Bangalore Kar
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About the role
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Industry & portfolio background 3M's display and electronics portfolio is a broad and innovative set of solutions designed to support the electronics and display manufacturing ecosystem. Our offerings include materials and technologies that help improve product performance, reliability, thermal management, bonding, protection, and manufacturing efficiency across a range of applications. Key areas include display manufacturing, consumer electronics, automotive electronics, and semiconductor processing. The portfolio leverages 3M's expertise in advanced materials science and application engineering to deliver value to customers in critical performance and process challenges. Job Description Summary: As a marketer for this portfolio, you will help shape market messaging, drive demand generation, and build relationships with key accounts and partners across these high-growth technology sectors. The activation marketer is responsible to spearhead marketing strategies to drive growth. This includes enhancing the awareness & and value proposition of the offerings amongst stakeholders (end customers , channel & influencers) , while simultaneously ensuring alignment with the company's mission and other functions. Job Responsibilities: Position is intended for individuals who have a background in product/ portfolio marketing in similar or other markets that are nascent and growing fast. Basic expectations include the ability to anticipate market & internal needs, focus on the business goals and being exceptionally persistent. The individual should be able to create & run marketing initiatives like lead generation campaigns, website optimization, creating sales collaterals & tools, market sizing & research and conducting basic price/ profit analysis with periodic supervision & assistance. When necessary, should exhibit good judgement to request & receive assistance in handling situations that require greater experience or knowledge as applicable Job responsibilities for this role are as follows: · Work with the India sales team, Global Key Account Managers, Area Segment Marketers, and Application Development Engineers to understand the latest spec in and new product applications being developed for key customer segments globally and within Asia. Effectively use the information obtained to identify and run awareness building and lead generation initiatives to enable opportunity creation for the business · Build the market size view for relevant segments & products based on available data. Align marketing investments & support to ensure that 3M EMSD India is covering the market & reaching the right stakeholders · Work closely with external stakeholders – end customers, channel partners and contract manufacturers to create the right awareness for 3M’s products and brands in the market. · Collaborate with internal stakeholders for reporting, budgets & other investment needs as required for the business from time to time · Be the single point of contact for internal stakeholders in terms of campaign performance, product pricing, channel discounts/ rebates program & external/internal communication for the division Skills, Expertise, and Qualifications Required: • 8-10 years experience in marketing with a proven track record in marketing roles preferably in a consumer electronics manufacturing OEM/OBM/CM organization • Demonstrated experience in developing and executing successful marketing campaigns and trade shows • Proficiency in analysing, re