Business Development Associate (Consumer)

About AppLovin AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com . To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. About AppLovin’s Consumer Team AppLovin is a leading global mobile technology company empowering app developers and e-commerce brands to grow, monetize, and scale their businesses through cutting-edge advertising, user acquisition, and in-app monetization solutions. With a strong footprint across the Asia-Pacific region, our APAC team focuses on unlocking high-growth opportunities within the e-commerce and non-gaming app sectors, partnering with top industry players to deliver data-driven, scalable growth results. AppLovin's global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our customers around the world. We are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. We are powering the next wave of eCommerce and non-gaming Apps growth. Specializing in performance advertising, we help global brands and merchants, with a strong focus on Chinese cross-border eCommerce D2C companies and non-gaming Apps advertisers, achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world’s top mobile games. This scale is driven by AppLovin’s advertising platform, which enables businesses of all sizes to find their ideal customers and maximize ROI. Please note that this role requires onsite presence at our Shanghai office (remote work in Guangzhou and Shenzhen). About the Role We are seeking a driven, analytical, and results-focused Business Development Associate to join our fast-paced and expanding Consumer (eCommerce & Apps) team in Shanghai/Guangzhou/Shenzhen . This is a unique opportunity to contribute to a new business line from the ground up and gain hands-on experience at the intersection of performance marketing and business development within the rapidly growing Consumer (eCommerce & Apps) space. In this client-facing role, you’ll work with the team to help non-gaming apps unlock growth through AppLovin’s marketing platform. You’ll help build relationships with clients, support campaign optimization, and contribute to initiatives that drive business outcomes. You’ll also work closely with experienced business development colleagues and product experts to support the adoption of our Consumer advertising solution in the market. Responsibilities • Client Development & Expansion: Identify and research potential clients in the APAC e-commerce and non-gaming app verticals. Support the sales cycle, including lead generation, needs analysis, solution presentations, negotiation, and contract closing, with guidance from experienced team members. Help identify growth opportunities within existing accounts. • Regional Business Growth: Support the execution of localized sales and BD strategies for APAC markets. Research regional market trends, competitor activities, and the needs of e-commerce and non-gaming app businesses to identify potential growth opportunities. • Client Relationship Management: Support day-to-day client communication and help build long-term relationships. Assist with b