Associate Demand Generation Manager

About Us: YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments. Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customers—ranging from the world’s top investment funds to Fortune 500 companies—depend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence. We operate globally with offices in the US, APAC, and India. Our award-winning, people-centric culture—recognized by Inc. as a Best Workplace for three consecutive years—emphasizes transparency, ownership, and continuous mastery. What It’s Like to Work at YipitData: YipitData isn’t a place for coasting—it’s a launchpad for ambitious, impact-driven professionals. From day one, you’ll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers. Why Top Talent Chooses YipitData: • Ownership That Matters : You’ll lead high-impact projects with real business outcomes • Rapid Growth : We compress years of learning into months • Merit Over Titles : Trust and responsibility are earned through execution, not tenure • Velocity with Purpose: We move fast, support each other, and aim high—always with purpose and intention If your ambition is matched by your work ethic—and you're hungry for a place where growth, impact, and ownership are the norm—YipitData might be the opportunity you’ve been waiting for. About The Role: We’re hiring an Associate Demand Generation Manager to build and run the demand engine for our Corporate Tech business. Our Corporate Tech team has found strong product-market fit with one of our most differentiated datasets among some of the largest and fastest-growing technology companies in the world. This has quickly become a meaningful growth driver for the business and to go after it more aggressively, we’re dedicating resources towards unlocking more opportunities in this space. You’ll partner directly with Corporate Tech leadership to define a tiered list of target accounts, then orchestrate account-based programs that get us into those accounts: multi-threaded plays across buying committees, content and social proof built for a focused set of buyers, and coordinated execution across paid, organic, events, and sales outreach. You’ll have the rare advantage of using proprietary data these companies have never seen before to earn their attention and get them to raise their hands. You’ll shape how a specific, high-value market perceives YipitData, and you’ll own the pipeline that results. What Success Looks Like: • Marketing directly contributes a growing number of sales-accepted opportunities (SAOs) within priority accounts. • Marketing-sourced and marketing-influenced pipeline and closed-won revenue in Corporate Tech grow quarter over quarter against defined targets, pulling forward revenue that would have taken longer to capture without marketing support. • Account penetration deepens: more engaged contacts across more roles within each target account. • Sales has a steady flow of warm, well-educated conversations, and a tight feedback loop with marketing on what’s working. This is a remote-friendly opportunity that can sit in NYC (where our headquarters is located), one of our office hubs, or anywhere else in the US. However, depending upon where the remote work is p