Copywriter

Who we are Moniepoint Inc. is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since 2019. As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions. Through its subsidiaries, Moniepoint Inc. processes $22 billion monthly for its customers while operating profitably. About the role We’re looking for a Copywriter to join our Creative team.This role is for you if you’re a strong writer, a curious thinker, and a customer-focused creative who knows how to turn ideas and insights into clear, engaging copy that people understand and act on. You’ll work across Marketing, Product, Growth, CRM, Social, and Design to create communications for Moniepoint’s products and customers, from campaigns and product launches to CRM, social media content, performance ads, and everything in between, to develop messaging that supports acquisition, engagement, retention, and customer loyalty. This is a hands-on role for someone who can adapt their writing across different channels and audiences while maintaining a consistent Moniepoint voice. You should understand consumer behaviour, enjoy solving communication problems, and know how to make complex information simple and relatable. Responsibilities: • Write clear, engaging, human-centred copy across Moniepoint’s products and marketing channels, including the app, website, CRM, social media, product experiences, and performance marketing. • Develop creative concepts and copy for campaigns across OOH, digital, social, TV, radio, CRM, performance, and other channels. • Work with Product, Growth, Design, Motion, Animation, Marketing, CRM, and Social teams to develop and execute campaigns. • Translate complex financial products, features, and services into simple, relatable messaging that customers can understand and trust. • Write performance marketing copy for platforms including Google, Meta, TikTok, and LinkedIn. • Maintain a consistent Moniepoint tone of voice across different communications and touchpoints. • Create culturally relevant content that reflects our customers' realities, behaviours, and everyday experiences. • Work closely with designers and other creatives to ensure copy and visual execution work together. • Support product launches, seasonal campaigns, partnerships, and customer education initiatives. Requirements: • 3+ years of professional copywriting experience, preferably in an agency, brand, fintech, technology, media, or consumer-facing environment. • A strong portfolio demonstrating good writing, creative thinking, and experience across different channels. • Experience developing copy for campaigns, product launches, social media, CRM, performance marketing, and digital platforms. • Experience writing scripts for motion graphics and animated videos • Experience writing performance marketing copy for platforms such as Google, Meta, TikTok, and LinkedIn. • Familiarity with content best practices is an advantage. About you: • Creative thinker: You can take a brief and find an interesting, relevant way to communicate the message. • Customer obsessed : You think about who you're speaking to and what matters to them before you start writing. • Clear communicator: You know how to make complex ideas simple without losing what makes them important. • Commercially aware : You understand that good copy should serve a purpose, whether that's building awareness, driving action, educating customers, or improving engagement. • Insights driven: You’re interested in customer behaviour and use research, feedback, and performance data to make your work better. • Collaborative : You work well with designers, marketers,