GTM Engineer

About Netcraft Netcraft is the global leader in cybercrime detection and disruption. We’re a trusted partner for three of the four largest companies in the world and many large governments. We've blocked over 225 million cyber-attacks to date, and we take down around 33% of the world's phishing attacks. Our purpose and passion are focused on just one thing: protecting the world from cybercrime. That passion shapes how we work, too. We’re proud of our talented team and the value each person brings, and we’ve built a workplace where people feel supported and inspired. From strong benefits and wellness programs to meaningful collaboration and team connection. The Role We're looking for a highly curious and commercially minded GTM Engineer to help Netcraft build smarter, faster, and more scalable go-to-market systems. You'll play a key role in improving how we identify high-value accounts, activate buying signals, enrich data, automate manual workflows, and turn marketing ideas into repeatable revenue programs. This role sits within the Demand Generation team and reports to the Director of Demand Generation. This is not a traditional marketing operations or campaign execution role. You'll be expected to find friction, design workflows, test new plays, build automation, and connect the dots across data, tools, campaigns, and sales processes. You'll work closely with Demand Generation, Sales, RevOps, and Product Marketing to help our commercial team move faster with better context. This is an opportunity to build and shape a new capability within Netcraft's go-to-market team, with direct impact on pipeline creation, account engagement, and revenue growth. What you'll be doing • Build and maintain automated GTM workflows that support demand generation, ABM, inbound conversion, outbound prospecting, event follow-up, reactivation, and sales enablement. • Connect and orchestrate systems across tools such as Salesforce, HubSpot, Qualified, G2, RollWorks, LinkedIn, enrichment platforms, AI tools, spreadsheets, and automation platforms. • Translate buying signals, website engagement, firmographic data, content engagement, event activity, and account-level research into actionable sales and marketing plays. • Build workflows for account research, contact acquisition, enrichment, deduplication, segmentation, prioritization, routing, and sales-ready exports. • Create systems that help Sales and BDR teams understand who to contact, why now, what to say, and what context matters. • Develop intent-driven plays for strategic accounts, in-market accounts, competitor interest, event attendees, content engagement, dormant leads, and high-fit inbound activity. • Partner with RevOps to improve data quality, routing logic, lifecycle visibility, CRM hygiene, attribution, and reporting. • Design account scoring logic that combines firmographic fit, behavioral engagement, intent data, funnel stage, and historical conversion patterns. • Build AI-assisted workflows that support account research, personalization, messaging context, lead qualification, and follow-up. • Identify manual workflows across Marketing that can be automated, simplified, or made more repeatable. • Monitor workflow performance and recommend improvements based on meeting creation, conversion rates, pipeline influence, speed to lead, rep adoption, and data quality. • Document workflow logic, data sources, process steps, dependencies, and failure points so systems can be maintained and improved over time. What you'll need to be successful • Experience in GTM engineering, demand generation, revenue operations, marketing operations, sales operations, growth, or a similar role. • Strong comfort working with CRM and marketing automation systems such as Salesforce and HubSp