Senior Marketing Operations Manager

About the Team Netlify is a product-led growth company, and Revenue Operations owns the systems, data, and infrastructure that turn that growth into revenue. With a large volume of people discovering and signing up for Netlify every day, Marketing Operations is critical to understanding those users, connecting activity across our systems, and creating scalable ways to engage them throughout their journey. As Senior Marketing Operations Manager, you’ll own the operational foundation behind that work. You’ll connect HubSpot, Salesforce, product data, and analytics, build the systems and lifecycle infrastructure that turn signals into action, and give Marketing and our GTM partners trusted visibility into performance. Reporting to the Senior Director of Revenue Operations, you’ll translate the Marketing Operations vision into a roadmap and independently drive it forward while partnering closely with Growth, RevOps, Data, Product, and other GTM teams. What You’ll Do • Execute on the Marketing Operations roadmap, translating broader Marketing and GTM priorities into scalable systems, processes, and programs. • Own our marketing automation platform end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation. • Build and maintain the connection between marketing automation, Salesforce, product data, and analytics so we can understand and engage users throughout the customer journey. • Establish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue. • Build reporting and self-service dashboards that give Marketing and GTM partners a trusted view of performance and support weekly, monthly, and executive-level decision-making. • Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers, turning customer and product signals into scalable journeys from signup through activation and conversion. • Build experimentation infrastructure that allows marketers to launch, measure, and learn from tests without requiring engineering support for every experiment. • Own the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and periodic assessments of what we should keep, retire, consolidate, or integrate. • Establish scalable practices for high-volume email operations, including audience management, domain and inbox health, deliverability, and safeguards that protect the customer experience. • Turn large and sometimes ambiguous datasets into actionable recommendations, identifying points of friction or drop-off and partnering with Marketing, Growth, Product, Data, and RevOps on opportunities to improve conversion. • Own the Marketing Operations portion of the broader Marketing budget and evaluate technology investments based on business value, scalability, and ROI. • Explore emerging capabilities in AI-enabled marketing operations and AI visibility measurement, helping the team establish useful workflows and baselines as the space develops. What You’ll Bring • 7+ years of experience in Marketing Operations or a closely related discipline, with experience operating independently in a complex B2B SaaS or product-led growth environment. • Deep experience with marketing automation platforms and CRM systems such as HubSpot, Marketo, Eloqua, and Salesforce, including lifecycle stages, campaign architecture, attribution, lead or account routing, and data governance. • Experience working with high-volume customer or prospect datasets and designing segmentation, lifecycle, and operational approaches