Brand Marketing Lead

About Pleo Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses ‘go beyond’. The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years. Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together. About the role We're looking for a Brand Marketing Lead to join our Brand & Marketing team at Pleo. In this role, you'll help own our brand marketing strategy and campaign execution across six European markets and be part of our marketing team as we scale our spend management platform. If you're excited about building category-defining campaigns that move Pleo from a good solution to the undisputed choice for mid-market finance leaders and are passionate about brand strategy and creative execution, then this is the opportunity for you! Who you’ll be working with and reporting to You’ll report to the Director of Integrated Marketing, and work in close collaboration with the Director of Brand Experience and Strategy, as well as the Brand Intelligence Manager, our brand foundations team, PR, content marketing and digital channels team. You’ll partner cross-functionally with PMM, MOPS, CX and sales. This is a hands-on, IC role, where you'll do both the thinking and the work—strategy and execution both sit with you. What you’ll be doing As a Brand Marketing Lead, you will: • Own the brand marketing strategy that moves Pleo from ‘one of many’ to the undisputed choice for mid-market European finance leaders. • Build and execute integrated brand campaigns from concept through to reporting — learning from what we’ve just launched, and pushing further. • Create branded content that shows how financial services should be done. Content that recognizes the precision, rigor, and craft that finance leaders bring to their work. • Manage the funnel strategically — balancing awareness, consideration, and conversion. Not just fishing in the pond of people who already know us, but earning the right to speak to people we don’t know yet. • Own your budget and agency relationships — you’re the strategic partner they answer to. • Measure what matters — working with Brand Intelligence, Integrated Marketing, Data, and MOps to track brand lift, earned media, consideration, and how brand work flows into pipeline and revenue. • Set the benchmark for brand work in fintech — prove that category-defining campaigns come from strategic rigor and creative excellence working together. You’ll establish Pleo as the model for how brands should think about their audience, and show that understanding someone better than anyone else is a more powerful differentiator than any feature. What you bring You’ll thrive in this role if you have: • 10+ years in brand marketing (B2B or fintech might be helpful, but we care more about the thinking than the category) • A portfolio of work that shows you’ve led campaigns from strategy