Product Marketing Lead

About Orakl Oncology Every cancer patient deserves a treatment that works for them. Today, too many never get one in time: fewer than 5% of new cancer drugs make it through clinical trials and every failure costs patients precious time . Orakl exists to change those odds. We bridge biological and artificial intelligence by building large cohorts of virtual cancer patients: real patients’ tumors, paired with their medical history and deep biological data. By combining patient-derived tumor models, deep biological data and AI, we help pharmaceutical companies predict how cancer drugs will perform in patients, identify promising treatments and make better decisions earlier in development. We were founded in 2023 by Fanny Jaulin, PhD, Diane-Laure Pagès, PhD and Gustave Ronteix, PhD as a spin-out from Gustave Roussy, one of Europe's leading cancer centers, building on a decade of research. We are backed by top international VC investors and we are scaling our technology and partnerships with pharmaceutical companies worldwide. Discover more here: Orakl's website . The role We are looking for Orakl's first Product Marketing Lead to shape how we bring our technology to market, from understanding our customers and positioning our offerings to building the commercial narratives and tools that help us win. You will sit at the intersection of science, product and business development, turning complex scientific capabilities into compelling propositions for pharma and biotech customers. Your job is to understand what our customers need, articulate why Orakl is uniquely positioned to deliver it, and help translate our technology into offerings that customers understand, trust and buy. Working directly with our founders, BD and scientific teams, you will own product positioning, go-to-market strategy and commercial enablement, collaborating with our Communications & Events Lead on external launches and campaigns. This is a hands-on role with significant strategic ownership and the opportunity to build Orakl's product marketing function from the ground up. What you will do Market intelligence and customer understanding • Customer discovery. Develop a deep understanding of pharma and biotech customers through interviews, prospect conversations and close collaboration with BD. Identify their priorities, decision-making processes, objections and unmet needs. • Customer segmentation. Define and refine Orakl's ideal customer profiles, priority market segments and key buying personas across translational research, clinical development, R&D leadership and BD/licensing teams. • Competitive intelligence. Map the competitive landscape, including in-house models, CROs and other AI platforms. Identify where Orakl wins, why it wins and how to communicate its differentiation. • Market feedback. Build a continuous feedback loop between customers, BD and scientific teams, translating market insights into recommendations for offering development and commercial strategy. Product positioning and go-to-market strategy • Offering strategy and positioning. Work with BD, scientific teams and leadership to translate Orakl's capabilities into compelling commercial offerings, defining target customers, use cases, differentiation and competitive alternatives. • Messaging and value propositions. Develop clear, differentiated messaging for each offering and buyer persona, translating complex science into tangible scientific and business value. • Go-to-market strategy. Develop go-to-market plans for priority offerings and customer segments, defining target audiences, core propositions, competitive differentiation and commercial activation alongside BD. • Product launches. Lead the product marketing side of new offering launches, from positioning and messaging to