Principal Product Manager, Ads

About Us At TeamSnap , we believe when the world connects through sports; the world becomes better. TeamSnap is a sports and communication platform dedicated to taking the work out of play in youth sports. We also believe our jobs should excite us, our teammates should support us and our bosses should inspire us. We empower our people to bring big ideas and tiny egos, landing us on Outside Magazine’s list of “ Best Places to Work" and Built In’s “ 100 Best Remote-First Places to Work." TeamSnap is hiring a Principal Product Manager, Ads to reimagine and build an advertising solution for the next generation of our platform. TeamSnap today has a scaled advertising business. For years, top national and regional brands have reached millions of youth sports families through the TeamSnap app. What's next is building an ad product for where we're going. As we bring our millions of parents, coaches, and players onto a new, unified TeamSnap experience, the ads business gets rebuilt with it, from a blank slate. This is a unique and rare product opportunity. You'll be rebuilding advertising at a company that has already proven the demand — real advertisers, real revenue — and playing the lead role in deciding what the future of advertising looks like at TeamSnap. The formats, the placements, the measurement, and the standards that keep all of it worthy of the families who trust us and deliver on our advertisers' objectives. You'll own the product side of that ad platform end to end — partnering with Design on native ad experiences, with Engineering on the serving and measurement infrastructure, and with our Ad Sales team on the inventory and packaging they take to market. You'll report to VP Product and work closely with senior leaders across the company on one of TeamSnap's top strategic priorities. What You'll Do: • Own the advertising product roadmap end to end — from ad format and placement strategy through serving infrastructure, targeting, measurement, and reporting. • Design and launch native, integrated ad experiences in partnership with Product Design. Our thesis is that ads on TeamSnap should feel like part of the product and drive value for both our consumer users and advertisers. • Own the serving and targeting stack: ad server implementation, trafficking and campaign delivery workflows, private marketplace deal setup, and the first-party signal work that makes our inventory worth buying — getting the right context to the ad call so it can be used for targeting. • Build the measurement foundation: impression and viewability tracking, event instrumentation, third-party verification where advertisers require it, advertiser-facing reporting, and the experimentation framework to improve placements and creative over time. • Own ad quality, density, and user experience standards — where ads appear, how often, and what we won't do. • Partner with Ad Sales and Revenue Operations to turn product capability into sellable inventory — packaging, the targeting taxonomy they sell against, rate card inputs, and campaign delivery and pacing. • Model and forecast the business. Build the volume, fill rate, and eCPM models that tell us which placements are worth building, and what has to be true for a given format to pay for itself. • Own privacy and compliance requirements for ad targeting and data use, in partnership with Legal — including how children's data is treated, given the families we serve. • Work in ambiguity. Break down an undefined space into a sequenced plan, make practical tradeoffs between revenue, engineering cost, and user impact, and bring partners along with a clear point of view. What Will Set You Up for Success: • 7-10 years in product management, with meaningful time spent on the publisher/supply side of the