Creator & Influencer Partnerships Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Creator & Influencer Partnerships Manager Location: Durban, South Africa (Hybrid, 3 days in studio) About the role: You'll connect the client with the creators who bring its brand to life in the most authentic, relatable way across social. This is a multi-faceted role blending influencer strategy, relationship management, creative thinking, and operational precision. You'll develop and manage the creator community end to end — shaping how the client partners with influencers and content creators to drive reach, engagement, and genuine advocacy. The client's relationship with creators is different from most beauty brands. The people who represent the brand need to genuinely reflect the diversity, honesty, and purpose it stands for. Success means a thriving, well-managed creator community, a programme that scales across markets, and influencer partnerships that feel as authentic to audiences as they do to the creators themselves. What you will be doing: Creator Identification and Recruitment • Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent the client's brand values and resonate with target audiences across platforms • Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty • Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status Community Management and Engagement • Develop and manage the client's creator engagement programme, building genuine, long-term relationships rather than transactional, campaign-by-campaign partnerships • Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to the client's brand purpose • Create and distribute regular community communications, including newsletters, updates, and exclusive content • Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight • Develop creative product mailers and gifting activations that feel personal and on-brand Campaign and Content Activation • Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices • Develop creative briefs that give creators clear direction while leaving room for authentic, platform-native expression • Coordinate with the creative and social teams to integrate influencer content into broader content calendars and campaign plans • Track all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations Performance and Reporting • Report on influencer campaign performance, community growth, engagement metrics, and programme impact, using data to refine strategy and demonstrate value • Monitor creator content quality and audience response, identifying what's working and feeding learnings back into b