Social Executive

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Social Executive Location: Bournemouth, United Kingdom About the role: As Social Executive, you'll be responsible for the day-to-day management and longer-term development of Client's social media presence. Working closely with the Brand and Content Manager, you'll maintain a rolling content calendar, manage all brand social accounts, and collaborate with agencies and third-party creators to deliver content that performs. You'll track and report on performance, define KPIs, and continuously refine the strategy based on data. This role sits at the intersection of strategy, content, and community — suited to someone equally comfortable with creative thinking and analytical rigour. What you will be doing: Strategy and Planning • Develop and execute a social media strategy to grow Client's online presence across key platforms, covering content formats, influencer and ambassador activity, and audience engagement • Maintain a rolling social media content calendar, supporting the Brand and Content Manager in developing the wider content plan • Collaborate with the Media Manager to align the social strategy with the wider paid media approach • Develop and maintain social media guidelines, covering approved channels, formats, and tone of voice, and support marketing teams in applying them consistently • Identify opportunities to improve social media practices across divisions, and share knowledge through training sessions and knowledge-share events • Stay informed on trends and innovations in digital marketing and social media, bringing relevant opportunities to the team Social Media Management • Manage all Client social media accounts, including content scheduling, audience engagement, and ongoing optimisation • Monitor content presentation across channels and conduct regular audits to ensure alignment with brand and content guidelines • Create and curate platform-appropriate content that is consistent with [Client]'s brand tone and visual identity • Collaborate with agencies and third-party content creators to develop and execute promotional and campaign content • Support influencer and ambassador campaigns in line with the social strategy Budget and Production Management • Raise purchase orders and invoices, ensuring all creative costs are correctly logged in Client's systems • Track and report on social content production spend, supporting budget administration alongside the wider team Reporting and Optimisation • Define KPIs and benchmarks to measure performance against social objectives • Analyse social media performance and translate data into clear, actionable insights — preparing regular performance reports for internal stakeholders • Continuously monitor channel performance and identify opportunities to refine the social strategy What you need to be great in this role: • Experience developing and executing social media strategies that build brand awareness and drive measurable engagement • Strong working knowledge of major social platforms and their respective content best practices • Proven ability to manage agencies and third-party cont