Marketing Lead B2B (a)

Role overview : The Marketing Lead (B2B) is pivotal in leading the development and execution of Oviva Germany' s Oviva’s B2B marketing strategy in Germany This role will directly drive awareness of Oviva's offering, deepen partnerships across the healthcare ecosystem, and generate qualified leads to support commercial growth You will build an MQL marketing funnel, own and optimize high-impact marketing channels, including Oviva’s Doctors’ Website, national and regional medical conferences, and doctor-facing communication assets. Beyond channel ownership, you will proactively identify new opportunities for strategic collaboration with physicians, institutions, and key industry stakeholders. Job requirements Essential: • 5+ years of experience in B2B marketing, HCP marketing or lead generation,, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors. • Proven track record of developing a B2B marketing function or inbound funnel • Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA). • Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation. • Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians. • Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment. • Language Qualification: Native-level German and professional fluency in English (C1). Desirable: • Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events) • Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications. • Hands-on experience in conference organisation, including an eye for design. • Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma). Job responsibilities Doctor Marketing Strategy & Positioning • Lead the planning and execution of the German B2B marketing roadmap • Develop segment specific activation strategies across the adoption funnel, ensuring alignment with national commercial milestones and OKRs. • Be responsible for a unified narrative for Oviva’s physician engagement across all channels, aligning with brand guidelines and commercial priorities. • Adapt global messaging to resonate with local healthcare professionals, ensuring cultural fit and regulatory alignment. Multi-channel Inbound Marketing & Lead Generation • Manage and optimize digital paid and organic channels, including placements in medical publications (e.g., Ärzteblatt, doctor newsletters) and online performance marketing (SEA/LinkedIn) to generate MQLs • Manage and optimize HCP community and traditional channels • Partner with the CRM Manager to build automated nurture journeys Digital Asset Ownership (B2B Website) • Take full ownership of the strategy, performance, and optimization of Oviva's B2B Doctors' Website incl content strategy, conversion, SEO, and user experience, acting as the primary lead for its growth and performance • Continuously evaluate and refine the user journey for professional audiences, ensuring the website serves as a high converting entry point for the inbound engine. • Manage the integration between web assets and CRM systems, ensuring seamless data flow and accurate tracking of the doctor engagement funnel. • Coordinate with internal Product and Design teams (or external vendors) to implement website enhancements, maintaining Oviva’s high standards for brand excellence and accessibility. Sales Enablement • Create and maintain sales toolkits (brochures, decks, case studies, digital kits) tailored for B2B health audiences. • Conduct regular fe