Media Director, Digital

ABOUT THE ROLE We are seeking a Media Director with a deeply rooted, digitally-led B2B background to lead integrated media strategy, omnichannel planning, and activation across a few key strategic client engagements. This is not a generalist media role — we are looking for a practitioner who lives and breathes B2B digital: from Account-Based Marketing (ABM) architecture and content syndication mechanics, to campaign tagging infrastructure and CRM platform integration. The role will partner closely with Strategy, Creative, PMO, Analytics, and Client Leadership teams to translate complex business objectives into precise audience, channel, and commercialization plans. The ideal candidate moves fluidly between strategic planning and hands-on execution — helping clients define how to reach and engage audiences while building rigorous, technically sound activation plans that drive adoption, engagement, and measurable business outcomes. YOUR DAY TO DAY Digital Strategy & ABM Leadership • Architect and lead full-funnel ABM programs spanning 1:many (broad audience advertising), 1:few (industry/segment targeting), and 1:1 (curated, high-value account experiences) — translating business priorities into tiered account strategies with differentiated channel and content approaches. • Develop and manage intent-driven targeting models using ABM platforms (6sense, Demandbase, or equivalent), including account scoring, buying stage segmentation, predictive analytics workflows, and coordinated activation triggers across paid, owned, and earned channels. • Design event-based surround sound strategies — coordinating media touchpoints, content moments, and account signals around key industry events, product launches, or pipeline milestones to create immersive, multi-channel account experiences. Content Syndication & Lead Generation Programs • Lead the strategy and execution of content syndication programs , including waterfall distribution models, multi-touch lead programs, lead reconciliation processes, and makegoods with publisher partners. • Manage co-registration programs such as webinar-based lead capture, virtual events, and sponsored content placements — ensuring proper lead flow, data integrity, and integration with downstream marketing automation. • Build and oversee custom content programs with trade publications and B2B media partners , including sponsored content, research partnerships, and editorial integrations that drive qualified audience engagement. • Understand the full mechanics of B2B lead generation : from top-of-funnel impression to MQL handoff — including lead scoring logic, SLA definitions, and feedback loops between media and sales. Platform Integration & Technical Execution • Demonstrate hands-on fluency with marketing and ad tech platform integrations , including Google Ads/DV360, Salesforce, HubSpot, Marketo, and their connections to ABM platforms, DSPs, and analytics tools. • Own digital campaign tracking, tagging, and measurement infrastructure : UTM taxonomy, pixel/tag implementation (via Google Tag Manager or equivalent), conversion tracking, and cross-platform attribution setup. • Ensure proper CRM and MAP data flows between media platforms and client systems — including lead routing, lifecycle stage mapping, and campaign attribution to pipeline and revenue. • Evaluate, recommend, and manage relationships with B2B data providers (e.g., Bombora, TechTarget, Aberdeen, ZoomInfo, Dun & Bradstreet ), with working knowledge of each provider's data sourcing methodology, targeting strengths, cost structures, and limitations. Media Planning & Channel Strategy • Develop integrated media and channel plans across paid, owned, and earned ecosystems — with a primary emphasis on digital channels: programmatic displa