Strategist, Applied Intelligence

About R/GA In our 40-year history, we’ve changed a lot—from a culture-defining film title studio (Superman, Alien, Ghostbusters); to an interactive advertising agency; to an award-winning product and marketing agency with design, technology, communications, ventures and IP practices. We like change, and like to navigate our clients through it too. Our approach to work is always human first. This unwavering focus helps us create meaningful and memorable experiences that live across digital platforms and often blur the line between the digital and real worlds. We believe disruptive thinking happens when you collide experts in design, technology and culture. About the role This is a hands-on role for an early-career strategist or analyst who wants to build expertise at the intersection of experience strategy, audience research, measurement, evaluation and Answer Engine Optimisation (AEO). You'll work across both traditional digital products (websites, apps) and generative, AI-driven experiences, as part of a team working out how to make these systems measurable, testable and continuously improvable. You'll see projects through from audience discovery and ideation to deployment and evaluation, getting hands-on exposure to how human-centred design, technical rigour and strategic thinking come together. We're looking for someone curious, detail-oriented and eager to learn, who enjoys the craft of rigorous testing and wants to grow with a discipline that's still being defined. Strategy and analytics are moving from retrospective reporting towards real-time, evaluation-driven work. In this role you'll help build the measurement, testing and AEO practices that keep brand experiences visible to answer engines, accurate and va lidated at scale, and develop skills that are becoming central to the future of the industry. What you'll gain You'll work closely with experienced strategists on real client work in one of the fastest-evolving areas of the industry, building practical skills in measurement, AI evaluation and AEO alongside the strategic thinkin g that ties it all together. Here’s what you should know if you want to be a Strategist / Applied Intelligence at R/GA: On any given day you might • Pull together audience research by gathering and synthesising market research and user insights to help build personas and understand user intent. • Run AEO audits using established methods, documenting where brand content is missed, misread or misrepresented by AI systems and answer engines. • Support experience strategy by helping turn audience research and user insights into product recommendations, and contributing ideas in ideation sessions for new features, journeys and AI-driven solutions. • Score AI outputs by applying evaluation rubrics for accuracy, brand alignment and intent-fulfilment, and flagging where rubrics could be improved. • Assist with testing by helping set up synthetic test scenarios and analysing the results, surfacing edge cases, failure modes and patterns for the wider team to review. • Work with structured data to support the team in mapping brand content to semantic data models and JSON-LD schema, helping make it machine-readable by AI and answer engines. • Track operational metrics by monitoring and reporting on latency, cost, accuracy and hallucination rate, flagging notable changes against evaluation benchmarks. • Build dashboards and scorecards to maintain evaluation metrics, and draft initial findings for review. • Review system behaviour by checking AI outputs and system prompts against evaluation results to spot where brand strategy isn't coming through as intended. • Prepare reporting by helping turn data and insights into clear charts, summaries and slides for clients and stakeholders. • Coll