Panel Architect

United States – US-based appointment Interim strategic assignment – 90 days RealityMine provides consented behavioural intelligence. Its next phase of US growth requires dependable participant access and reusable longitudinal data assets, combining measurement technology with a compelling participant proposition and secure data rights. ]]> The Panel Architect will turn this ambition into commercially viable options, deal structures and a quantified investment case. The approach is partner first, build selectively and consider acquisitions where evidence and capital justify them. Control may come through contractual rights and dependable access, as well as ownership. This role is separate from Panel Operations and works alongside it. The Architect recommends; the CEO and leadership team decide. Day-to-day panel delivery remains with Operations, and participant product delivery with Product and its B2C Product Owner. Five key accountabilities 1. Define the US participant access and rights model. Translate existing-account demand and new opportunities into scale and timing requirements. Specify what RealityMine should own, control or access through partners, including profiles, continuity, consent, multi-client reuse and data-type exclusivity. 2. Build the economic model personally. Develop the existing Finance baseline into investment-funded and self-funded scenarios. Test recruitment, activation, retention, productive participant costs, deal timing, minimum viable scale and reuse across contracts; quantify capital needs, margins and sensitivities. 3. Structure and evaluate commercial options. Recommend partner, selective-build and acquisition routes, including co-investment or JV structures. Develop negotiating positions on rights, pricing, quality and continuity with CEO-led commercial teams; shortlist a credible fallback supply partner. 4. Set participant proposition requirements and tests. Assess why successful mobile panel models work. Define the value exchange, multiple earning opportunities, native SDK integration and recruitment-to-retention requirements with Product, Technology and Operations; specify baselines, pilot measures and decision rules. 5. Deliver the decision and execution framework. Present the CEO with a prioritised recommendation, quantified capital case, capabilities and organisation requirements, risks, milestones and handover. Work with People and programme management on the implementation roadmap and permanent resourcing. Candidate profile A senior strategic operator with recent behavioural, passive measurement or app-based participant data experience, strong US market context and an ability to challenge established supply models. Panel knowledge is necessary; practical deal structuring and financial modelling are equally important. Likely career backgrounds The strongest candidates are likely to come from one or a combination of the following: • Behavioural data and mobile panel businesses: commercial strategy, corporate development, partnerships, product or general management roles with responsibility for participant assets and their economics. Illustrative source organisations include MFour, Prodege, Sago and Luth Research. • Consumer rewards, cashback and receipt apps: leaders who have built permissioned mobile participant relationships, acquisition and retention models, or data monetisation partnerships. Illustrative sources include businesses such as Fetch, Ibotta, Pogo, Shopkick and Upside, alongside Prodege’s rewards ecosystem. • Data platforms or measurement businesses: leaders who have structured partner-operated assets, SDK distribution, data licensing or multi-client data products, with direct experience of consented consumer data and participant economics. Relevant seniority may include